Visualsoft helps retailers buck declining September and October retail sales


Ecommerce experts sees 50% increase in client revenues during September

October retail client revenues increase 26%, and transactions up 27%, despite high-street struggles

Ecommerce and digital agency, Visualsoft is helping its retailers buck the trend of declining retail sales, and tackle the difficult market, as it helps increase client revenues considerably during September and October.

The business, which manages ecommerce and marketing for more than 1,000 businesses, analysed performance data for September and October 2019.

Visualsoft saw its retail client’s revenues surge by 49% and 26% respectively, with transactions also up 34% and 27% during the last two months.

According to KMPG’s monthly retail sales report, September saw a decline in total retail sales, in part due to Brexit uncertainty, with like-for-like sales declining by 1.7% compared to last year. Overall industry online sales also moved closer to stationery, with growth of non-food online sales just 0.7%.

BDO’s High Street Sales Tracker, which follows the weekly sales performance of more than 85 retailers and 10,000 individual stores, revealed sales in the final week of October had fallen by 6.45%.

However, Visualsoft noted a 32% increase in users to all retail client’s websites in September 2019, with average order values also up versus September 2018. The trend continued into the following month with website sessions up 8% and the number of consumers who purchased up 21% compared to 2018.

Tim Johnson, chief sales officer at Visualsoft, commented:

“It is a testing time for UK retailers in the current economic and political environment, as Brexit and general election uncertainty continues to roll on, slowing the economy’s growth to its lowest rate for 10 years. However, consumers are still spending and we have been able to put our retail clients in the best position to take advantage of online sales. Consumers are continuing to turn to the convenience of online retailers and snub the high street, something which is reflected in the 34% increase in overall transactions.”

The specialist ecommerce company constantly improves a number of areas on each of its retail client’s websites, as well as handles digital marketing activity to respond to changing consumer behaviours. The business is able to pool shared insight from all websites allowing it to update strategy based on observations and behaviours across its portfolio of clients.

Tim continued:

“We’re entering the most exciting and important sales period of the year, and making sure retailers are able to make the most of the golden quarter and its key sales periods – Black Friday, Cyber Monday and Christmas sales – is key to their continued growth.”