Top UWE Bristol marketing graduate to explore new markets for award-winning engineer firm

News
11/09/2017


A graduate from the University of the West of England (UWE Bristol) who worked on the Bloodhound Supersonic Car project while studying at the University has secured a job at Viper Innovations as its Knowledge Transfer Partnership (KTP) associate.

Kim Mahoney, who graduated top of her year in 2017 with a first class degree in Marketing Communications, will help the engineering company to take its technology to new markets.


Award-Winning

Viper Innovations, whose headquarters are in Portishead, develops fault detection systems that can monitor structural defects in cables and their insulation; last year it received The Queen’s Award for Enterprise in Innovation.

Historically, Viper Innovations has worked with the oil and gas industries, but saw opportunities to transfer the highly sought-after technology to other sectors.

To pave the way for this diversification, in 2016 it underwent a re-branding, changing its name from Viper Subsea to Viper Innovations.


Innovate UK

Part-funded by Innovate UK (the UK’s innovation agency), the KTP is a three-way partnership between a business, an academic institution and a high-calibre graduate (called an ‘associate’) with technical expertise.

Although UWE Bristol is one of the partners on the KTP with Viper Innovations, the job was advertised nationwide and Kim Mahoney was selected from 30 candidates, following a series of interviews.


An Important Role

Viper Innovations has already started working with Network Rail and its supply chain partners to develop and apply its technology to the rail signalling power systems.

Kim will support the engineering company identify, screen and evaluate additional new markets where its technology can be applied, before ranking them in order of best rate of return.

While studying for her degree, Kim directly applied her learning and honed the skills gained on the course, by working as a Sponsorship Manager on the Bloodhound project. Her work supported the team working on the car, who are aiming for a land speed record of 800mph in October 2017.


Kim said the KTP is providing her with invaluable experience,

“This KTP presents not only a high-tech marketing opportunity, but also the experience to work with different cultures and practices, and truly shape my global marketing skills.”


Peter Alexander, Marketing and Business Acquisition Manager at Viper Innovations, said the company aims to enter two new markets by the end of the KTP,

“The University’s knowledge and experience of entering new markets with new products in different parts of the world will lead us to having a toolkit to verify and validate our ideas, and make us think differently.” We now have the essential ingredients: the right associate and a team in place to achieve what is a challenging target.”