Technology critical to the future of farming Visit Farm491 at Dairy Tech on stand T14


The Royal Agricultural University’s (RAU) Farm491 enterprise dives into the world of dairy as the team exhibits at Dairy Tech for the second year on Wednesday 6th February at Stoneleigh Park. Whilst at the show drop by the Farm491 stand on T14 to learn about its incubation facilities in Cirencester - from modern office space and practical workshops, its Inspiring AgriTech Innovation (IAI) programme and its host of AgriTech related workshops and events in collaboration with the Royal Agricultural University (RAU). Farm491 is an all-encompassing AgriTech community dedicated to the agricultural technological revolution.

Farm491 and a selection of its diverse AgriTech members will be on hand to speak to visitors who may be looking to develop technological solutions to benefit the food and farming industries. This will include co-exhibitors of Breedr and ROK Imaging. Breedr is a cattle tagging software platform to ensure farmers access the best markets. After attending Farm491’s Inspiring AgriTech Innovation programme in 2018, Breedr went on to become a member of the Farm491 hub and is now benefiting from its invaluable support network – from access to academia, mentoring, technical workshops as well as attending national trade shows such as Dairy Tech. The Inspiring Agritech Innovation programme helps start-ups or early stage SME’s develop enterprises, or use its newly opened Alliston Centre, a £4.2m state of the art incubation hub.

Verity Payne, Centre and Events Manager, Farm491,

said; “World food demands are expected to rise by 70% over the next 30-40 years or so, and to meet this demand agriculture faces challenges. With pressure on profit margins and ensuring sustainable production, farming will increasingly look to innovative technology that has the capacity to help maximise output and increase efficiency. Integrating more technology into agriculture is extremely exciting and takes our industry to the next level, with other forward-thinking, technically advanced sectors.”

Verity adds;

“The UK is one of the leaders in animal health and welfare, and general food standards, so technology can only be seen as a necessity to keep up with our changing food systems and still adhere to the UK’s high standards. The objective of technology is to assist and enhance good husbandry, not replace it. Technology and science have only a bigger part to play in the future and we’re excited to be facilitating its growth. Join us at Dairy Tech to understand more and let us help accelerate your AgriTech business.”