Sigma appointed to boost care provider’s online user experience


Leading user experience (UX) agency, Sigma, has been appointed by Home Instead Senior Care as part of a complete website redesign with a focus on excellent customer experience.

Home Instead, whose award-winning service allows older people to stay in their homes for as long as possible, called on Sigma to help lay the groundwork for great user experience across its national website and network of local websites - of which there are over 200.

The project will see Sigma’s specialist team facilitating a strategic customer journey workshop, looking at the key requirements and challenges of Home Instead’s core user groups. This will be used to define a new content plan and structural outline for the website with customer experience at its core.

In collaboration with Home Instead’s in-house design team and a group of other agencies, Sigma will subsequently take part in a design workshop, to map out visual content and functionality that best meets user needs.

Hilary Stephenson, managing director of Sigma, said:

“Great websites are no longer just about presenting information on a page. Clarity, ease of use and ability to complete tasks really count towards an engaging user journey, and we’re passionate about helping organisations such as Home Instead to provide this for their customers. Our experience in the sector means that we’re well placed to deliver the brief – and we’re looking forward to doing so in collaboration with Home Instead’s digital team and other experts in the field.”

Inn Koo-Tang, Project lead and Digital Marketing Officer for Home Instead Senior Care, said:

“We are delighted to have Sigma on board to help us scope out our new website and help us engage our core target audiences. The ethos of Home Instead is all around providing the best home care experience and being the premium brand of choice and we need our website to reflect this. It is also important that our chosen agencies are able to appreciate our culture and values and develop a connection with our franchisees. Sigma have quickly demonstrated a deep understanding of our brand and ways of working.”

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