Getting visitors to your event or festival is really hard work, and as more and more events and festivals enter the fray, competition is making it even harder.
In the last few years using web and email to reach visitors for pre, in and post event marketing has become more challenging.
Just ensuring your websites are responsive - so they can be easily viewed on mobiles - has taken a lot of investment and time.
And although most of us use email on our mobiles, getting attention through the fog of hundreds of emails has also become increasingly difficult.
We'll look for our ticket confirmations for sure, but what about all the other comms and event or festival announcements? Getting these at the front of the brain is a challenge.
Visitor expectations also do not stand still for long.
Consumers prefer to get content on their mobiles via an app rather than a website.
All the social networks like Facebook and Twitter use apps for mobile and encourage users to in preference to their websites - even though they are responsive.
So what is the solution?
Apps are expensive, right? They take ages to develop? They can't be updated without writing a lot of code and resubmitting them?
This has certainly been true until quite recently. But like everything technical, things move a breakneck speed. There are now ways to build apps that include a host of features that can be updated easily, live.
Wrapping your warm and lovely brand in an app brings loads of benefits, not least it's where consumers want to spend their time with you.
An app also reduces the chances of your comms being lost in the fog.
Push Notifications can also be used for immediate and vital announcements at the event, as well as comms pre and post event.
App Sprout launched an app for Eroica Britannia within a few weeks of initial contact, the app included event information as well as vouchers for key traders and partners.
The content was then updated to reflect post event marketing (i.e. vouchers were removed and merchandise added) by the organiser, keeping the app relevant and updated.
Their platform enables you to add and update vouchers for key partners and traders, a merchandise shop and much more - as well as provide user engagement metrics and manage push notifications.
While you're looking forward to next year’s Eroica Britannia, check out the features for your own Festival or Event app at www.appsprout.co.uk or download Eroica's app and have a look!
Eroica Britannia App - IOS
https://play.google.com/store/apps/details?id=uk.co.appsprout.eroicabr1
Eroica Britannia App - Android
https://play.google.com/store/apps/details?id=uk.co.appsprout.eroicabr1