PHMG has appointed Tom Heaton as its new Global Creative Director, to take charge of their brand identity.

The Manchester-based company has undergone a significant evolution in recent months, adopting a new mission statement committed to providing creative, tech-empowered audio branding productions. Tom joins the company at a crucial stage of this digital advancement, and he’s looking forward to making a change.

“I’ve joined PHMG with the ambition and direction to dramatically transform the brand, elevating the identity through a real focus on technology.”

Tom brings an impressive agency pedigree to the company, having taken the role of Creative Director at Ahoy and DS.Emotion, and establishing agencies Made by Formula and Dazzle Group. An award-winning specialist in branding, strategy and typographic design, he’s worked with the likes of Channel Four, The Premier League, Kellogg’s and the BBC Philharmonic – with career highlights including re-branding Wolves, and re-shaping the home of British motorsport through his work at Silverstone. Drawing on this extensive experience, he intends to spark real transformation in his new role.

“I’m passionate about helping people build beautiful brands that make a positive impact, so I’m very excited about what’s ahead at PHMG.”

Tom’s influence will be seen across every one of the company’s marketing channels, from their website and digital outlets to the essential literature that supports its valued clients throughout their partnership with the company. PHMG’s Global CSMO Mark Williamson commented:

“Tom joins us with a wealth of experience in digital branding and creative design, and we’re confident his extensive knowledge, background and expertise will propel PHMG into a new era of customer-led, digitally focused immersive experiences.”

Established in 1998, PHMG has grown to become a global industry leader – creating inspiring productions for 36,000 clients across the globe. Among this vast client base are renowned names such as Samsung, Adidas and Audi.