Manchester-based digital marketing agency, Embryo, has partnered with leading education provider, Kaplan


Manchester-based digital marketing agency, Embryo, has partnered with Kaplan to boost audience engagement and develop innovative paid social strategies across their digital platforms which will be integral to business success in the current digital marketing landscape.

The leading education provider has chosen to work with Embryo due to their expertise and track record for securing results for clients across a range of industries. The partnership will deliver results in 2022 through Paid Social strategies that will create stronger customer relationships, establish trends and increase reach.

Through paid advertising on Facebook, Instagram and TikTok, Embryo will be expanding Kaplan’s B2C offering, utilising creative campaigns to engage new audiences. This combination of strategic yet engaging campaigns isn’t something new to Embryo, who have already seen success with large brands such as Wonderbra, TH Baker and the sustainable startup, Sourceful.

Marketing Manager at Kaplan, Jessica Archer, shares her thoughts on why they chose Embryo to boost engagement and how they plan to achieve outstanding results throughout the course of their partnership:

“Finding the right agency to partner with isn’t always easy. Embryo were recommended to me and from day one have shown an incredible level of willingness to understand our brand and what we need. Their paid social expertise is evident, which allows me to trust what they do. This is crucial when it comes to working with an agency.”

Head of Paid Social at Embryo, Harriet Tuite, comments on why leading social strategies are key in a digitalised, post-pandemic business landscape:

“It’s great to announce that we’ll be working with Kaplan, a well-established leader in accountancy training. It’s fantastic to be able to partner with such a fast-moving and thriving business. What a great way to kick off 2022! Thorough paid social strategies are vital to achieving success in today’s highly digitalised business landscape, so it’s important to find a social agency that you can trust to stay ahead of the game. We’re delighted that we can be that partner for Kaplan and help them expand their business”.