Entrepreneur and former Groupon regional director David Murray-Henderson and Brother UK Social Media head Dan Strayer have joined Luminate Digital as Digital Sales and Digital Marketing Managers, respectively.
Luminate, launched in 2016, are a Manchester-based HubSpot Agency Partner specialising in inbound marketing and website design for professional services firms founded and led by CEO Lee Lummis.
Murray-Henderson served as Regional Sales Manager for MyCityDeal.de, the forerunner of Groupon UK & IE. He was responsible for the launch in the North of England and took ownership of the recruitment, training and development of all new staff. A certified public-sector marketer and businessman, he is also a government-qualified business development professional, which propelled previous work as a Business Development Manager at GovNet.
More recently, Murray-Henderson worked with creative & digital marketing agencies across the North in business development and digital innovation, including Rocketfish Internet, The Media Octopus and Big Brand Ideas.He holds HubSpot certifications in Inbound Marketing, Inbound Sales and Sales Software, and is currently pursuing other qualifications in Growth Driven Design.
Strayer most recently led the digital marketing department at SQ Digital, formerly SearchQuest, heading a variety of marketing and website-related projects to finalise the full rebrand of the agency in April 2017. Previously, he was contracted to Brother UK as both social media manager & digital services manager, and managed content and SEO with Optionis Group in Warrington.
Strayer holds HubSpot certifications Inbound Marketing, Selling Sales and Content Marketing, as well as Google Analytics and Google AdWords.
Lummis said: “Dan and David will bring a wealth of combined leadership experience honed at some of the UK’s leading digital enterprises, and we look forward to welcoming them to the Luminate Digital team.
“It is a clear statement of our intent going forward to become the go-to HubSpot partner agency for professional services marketing and we will be continuing to invest in and support the Manchester digital economy by recruiting the best and the brightest from our local talent.”
Much of that local talent is being tapped already. On the marketing side, Strayer has begun to fill out his team, having now brought in two Salford natives, Samaiyyah Siddique and Callum Dawson, as Content Marketing Executives. Formerly of Rentalcars.com, Siddique started 6th June, whilst Dawson - currently of Bolton-agency Bring Digital - joins in the latter part of the month. Murray-Henderson will be expanding the sales team over time as well.
Murray-Henderson said: “The digital marketing landscape is ever evolving; Marketing Automation, Growth Driven Design and Inbound lead generation is cost effective and works for clients & I am delighted to be joining Lee & the team at Luminate.”
Strayer said: “I am very excited about what the future holds for the company and for the verticals we work in. Having experience with professional services marketing, combined with partnership with the world leading marketing automation company HubSpot, Luminate Digital offers a great match to what I’m looking to do in this industry.”