Google strategist joins growing South West digital agency

News
16/02/2018

A South West digital advertising agency has poached a leading strategist from Google to support its growth plans.


Launch Online, a Google Premier Partner, was founded by marketer, Jaye Cowle, five years ago. With a head office in Cornwall, Launch has grown rapidly since its inception in 2012, now running offices in Devon and now Leeds.


Daniel Ireland joins Launch Online as a Senior Digital Manager, having worked for Google supporting digital agencies across the UK and Ireland to ensure they were getting the best out of the internet giants huge array of digital marketing products.


Jaye Cowle believes that employing someone from Google will bring unrivalled skills into the agency.

“Daniel will be supporting our clients to make sure they are taking advantage of all of Google's tools so that they can have the best digital marketing strategies possible. He’ll also be focusing on client retention and new acquisitions, it’s exciting times for Launch.”


In January Launch opened a third office. Ireland will drive the new office from Leeds, a key city in the Governments UK Digital Strategy, while also managing his own client portfolio.


Daniel Ireland, said;

“Having worked for Google supporting digital agencies across the UK I know that many don’t appreciate the full potential of what Google can offer their clients. I’m excited to bring that knowledge to Launch and support their clients to be more profitable.

“I worked with Launch while at Google, there are no smoke and mirrors with them, which was a major reason for me joining this growing agency.”


Launch Online was established by Jaye Cowle from her spare room with the aim of helping businesses in Cornwall drive traffic to their websites. Five years on, Launch now offers a range of digital marketing skills to over 70 clients across the UK and Europe with a team of five.