Digirank’s Director of Client Strategy, Karen Pearce has been recognised as a Digital Leader by BIMA (the British Interactive Media Association) in this year’s BIMA100 list.

Founded in 1985, BIMA represents Britain's digital and technology community and is one of the most widely respected names in the industry.

Every year, BIMA celebrates one hundred individuals who are actively shaping the British digital industry in the BIMA100. The final BIMA100 list is decided by a panel of leading digital experts.

Karen has been selected as part of the CEOs and Leaders category. This category recognises, “People whose outstanding leadership within an organisation has created an environment where their people are genuinely leading the charge in defining the future of our industry.” Her nomination focused on the active role she’s played in leading Digirank through its recent period of high growth and business evolution.

Having started out as an Account Junior eight years ago, Karen now leads Digirank’s team of 11 talented digital experts and has actively reshaped Digirank’s services over the last two years.

As a result, the digital marketing agency is now moving into exciting new territories, such as Data Analytics, Amazon optimisation, and Programmatic advertising. This proactive leadership has helped Digirank see a 42% and 39% YoY growth in 2017 and 2018 consecutively, plus excellent client and team retention rates.

Karen’s passion for engaging the local Bristol community in digital was also a key part of the BIMA100 nomination. By launching “Digiskills” in 2017, Karen has made digital marketing more accessible to young people looking to start digital careers in Bristol. Digirank now offers work experience, participates in school workshops, and Karen personally mentors the next generation of digital marketers.

“I’m delighted to have been included on the BIMA100 list for 2019. BIMA is an excellent organisation that works tirelessly to create a strong and collaborative digital community in the UK. I’m so pleased to be able to help gain more recognition for Digirank and the team that makes it all happen.” -

“We’re thrilled for Karen to be recognised in this year’s BIMA100 list. She’s a great leader who inspires the team by setting a great example across all disciplines of vision, formulation and execution of digital marketing. Well done Karen, we are very proud of you.”

Last night Karen attended the BIMA100 celebration at the OXO II Tower in London. She will be profiled in the influential BIMA100 book available in hardcopy and online. The full 2019 BIMA100 list can be found at https://www.bima.co.uk/en/100.