Disciplined pricing plan to raise the token value from US$0.0005 to US$1
Bidooh (the “Group”), a real-time, real-audience, digital billboard advertising platform, is pleased to announce its strategy to increase the value of its DOOH Token following the completion of the Group’s Initial Coin Offering (“ICO”).
Bidooh’s ICO has received the support of major, global digital exchanges such as OKEx and HADAX, and its DOOH token has successfully secured listings on multiple international exchanges. Pleasingly, the management team have resolved to protect token value for all stakeholders in light of current market conditions and will defer the listing of the DOOH Token on external exchanges following the completion of the ICO.
Additionally, Bidooh will directly control supply of all tokens which are purchased following completion of the ICO. At present, one DOOH Token is worth US$0.0005, or US$1 for 2,000 tokens. Since a 10-second ad space on the Bidooh platform costs US1.4 cents, it is currently 28 times cheaper to purchase advertising space on the platform using DOOH Tokens.
In order to allow maximum participation at this discounted level, the ICO end-date has been extended to 26 December 2018. Bidooh will thereafter increase the DOOH token price to $0.0010 on 27 December 2018, thereby doubling its cost, and so early participants in the ICO can benefit from this early stage pricing. Furthermore, Bidooh has removed the upper price limit of US1.4 cents per 10-second ad and has introduced a limitless discounted price for token holders. It is anticipated that this will create further demand and deliver enhanced value for token holders.
The Group has a strategic goal to increase the value of its DOOH Token to US$1 by February 2021. In order to achieve this target, price points at which it sells tokens will be reviewed on a monthly basis.
Bidooh will continue to stimulate demand for its DOOH token by increasing the value of its digital billboard advertising platform. Multiple global contracts have already been secured to install screens running the Bidooh platform and the Group continues to grow its commercial partners, screen owners and the scope of its global agreements.
By increasing the level of demand for the token, and the price point at which the token is available, Bidooh strategically plans to create an active market for advertisers to purchase space on its platform at a considerable discount to the fiat price, providing improved value for token holders.
Abdul Alim, co-founder and CEO, commented:
“The post-ICO strategy outlined today highlights the tremendous value available to those who hold our token, which will double in price the day after the ICO and see improved value across the platform and with global commercial partners over the subsequent 25 months. The DOOH Token has been very specifically designed to benefit from advertisers seeking to secure ad space on our platform at a significant discount. We take very seriously our responsibility to deliver sustainable value uplift and, as we receive increasing commercial demand for our platform, we continue to grow the business in the interest of all token holders.”