Altrincham agency picks up triple rebrand brief for automotive manufacturer


Altrincham-based digital creative agency, Workshop Marketing has been appointed to rebrand three divisions of automotive manufacturer, Woodall Nicholson.

The Coleman Milne, Mellor Coachcraft and Treka Bus brands are being overhauled as part of ambitious growth plans for the North West headquartered group.

With a history stretching back almost 200 years, Woodall Nicholson is one of the UK’s oldest automotive manufacturers and creates Mercedes Benz, Tesla and Ford models to OEM standards.

“Woodall Nicholson is known for being dependable and our previous brands reflected that. But we’re also at the forefront of innovation – with technologically-advanced design and manufacturing facilities producing exceptional vehicles as standard, right here in the UK. We need that to come across loud and clear in our new brands,”

explained Rachael Buckley, Group Marketing Manager.

Helen Walker, Client Services Director at Workshop, added,

“the brief called for creativity, a fresh perspective and granular market understanding. Slick project management was also a must, with the three rebrand projects running concurrently to tight timescales.”