This is Morphe’s second store opening in the UK this year

U.S. beauty giant, Morphe, has opened its second store in the UK this year at Bullring & Grand Central. Birmingham’s premier shopping destination. The store opened on Friday, 30 November 2018.

The store at Bullring & Grand Central features many exciting aspects including curated picks of featured best-sellers, influencer faves and influencer collaborations. Customers will also be able to get expert advice from Morphe’s certified Beauty Artists.

Mark Spillman, Morphe General Manager EMEA, commented:

“Birmingham boasts the largest population outside of London and with its location right in the heart of the city, Bullring & Grand Central was the clear choice for our second store in the UK. We’re very excited to launch and look forward to welcoming new and existing customers to experience our products and services in our unique Morphe environment.”

Danielle Bozward, Marketing Manager at Bullring & Grand Central, commented:

"We are really excited about the opening of Morphe at Bullring & Grand Central. It is a great addition not only to the centre, but also for Birmingham, and we are delighted to be chosen as the destination for the brand’s flagship store. Morphe will support our efforts to provide consumers with an even wider and stronger beauty offering.”

Morphe is known for their full spectrum of professional quality tools and makeup plus other Morphe fam brands such as Jeffree Star Cosmetics. Morphe products include more than 300 brushes and highly coveted palettes, featuring influencer collaborations such as the best-selling Jaclyn Hill Eyeshadow Palette and James Charles Artistry Palette. Established in LA in 2008, the U.S. beauty brand is recognized by beauty bloggers as the ‘beauty brand created for the creators’. Morphe’s products are already available to be purchased in the UK on Morphe.com and select online retail partners such as Cult Beauty.