Blackpool-based family owned jewellers, Leonard Dews has just reopened its flagship store after a major renovation. Celebrating its 140th anniversary this year, this local institution predates even the Tower.

Specialising in watch and diamond sales, with particular focus on Patek Philippe watches, typically a ‘once in a lifetime’ purchase, customers come to Leonard Dews for a discreet, professional service, unrivalled in the area.

Michael Hyman, managing director of Leonard Dews said

“This renovation will take our store to the next level. I am so excited about our new collections, in particularly our new bridal offering which we truly believe is unrivalled in the north of England. This is not just about a new look store, this is about creating an experience for our customers. From the store, to our new website, the customer experience is continually at the forefront of everything we do.”

The refit incorporates major extension to the shop area, to accommodate a Patek Philippe in-store area and a new branded corner for Leonard Dews own bridal range.

Hyman continues:

“Our new bridal range is called Hidden Diamonds and features hand-picked diamonds, each piece with a secret, hidden diamond. In today’s world, where every little thing is ‘Instagram-able’, we wanted to create something a little more discreet, something for just the couple to share.”

The new shop features include the new Patek Philippe Salon, OMEGA boutique which will be installed early next year, a diamond boutique corner, completely new window display, Mont Blanc watches to compliment the accessories already stocked, plus Bremont, Longines and Tissot ‘shop in shop’ areas have been added.