Midlands-Based Start-Up Dream Up Success One Year On From Pandemic Pivot


The UK’s first one-stop shop for premium sleep products, Echor, is celebrating its first anniversary after launching during the pandemic in 2020. The sleep start-up has gone from strength to strength within the past 12 months; from expanding its product range to launching an exclusive pop-up shop experience with leading department store John Lewis.

Co-founded by Ewan Jones and George Dyer, who also launched sports equipment brand Safejawz together in 2014, Echor stocks a range of science-backed sleep aids and wellness products including nutritional supplements, night guards, aromatherapy products and homeware.

From research-based essential oil blends to naturally-derived ingredients, all of Echor’s products are cruelty-free and vegan-friendly and have been developed to help users to wake up feeling refreshed after a restorative sleep. Plus, Echor also offers a range of specialist Night Guards designed to improve sleep hygiene and to combat common sleep-related conditions such as Bruxism and teeth grinding.

Commenting on the company’s one year anniversary and plans for the future, co-founder of Echor, Ewan Jones says:

“We’re absolutely delighted to be celebrating our first anniversary this month! The past 12 months have been such an incredible journey and we’re so pleased that our vision to provide the UK with premium, science-backed sleeping products has resonated so strongly with our customers.

“With the NHS reporting that over a third of Britons struggle with getting enough, good quality sleep, it’s clear to us that the need for wellness-led sleep solutions is continuing to grow and we’re determined to lead the way in offering consumers clear and concise advice that’s tailored to their personal preferences.”

Alongside its premium product range, the Midlands-based start-up also launched its signature Sleep Quiz, which has provided over 4,000 customers with bespoke advice and product recommendations based on their sleeping habits and general health and wellbeing.

Since its inception last year during lockdown, Echor has already expanded its presence into physical retail including a recent collaboration with John Lewis Cheltenham and is scheduled to be the UK’s first sleep and wellness brand to be featured in the Situ Live concept store within Westfield shopping centre next month.

What’s more, its co-founders Ewan and George have recently been shortlisted for ‘Pivot Entrepreneur of the Year’ at the 2021 Great British Entrepreneur Awards, which are set to take place later this year.

“We’re so proud of how far we’ve come in just a year, having already expanded and improved our core range and collaborated with the likes of Dr Alex George and John Lewis as well as achieving a 4.5* Trustpilot rating.

“We passionately believe that achieving good sleep is integral to feeling like the best version of yourself and look forward to helping more customers find their perfect sleep solutions. Looking ahead to the future, we have some very exciting products in the pipeline – watch this space!”

concluded Ewan.

Echor’s premium sleep products retail from £12.99 - £89.99 and are available to purchase online. To find out more and to buy your first Echor product, visit https://echor.co/