Honest Crust: West Bakers Show Metro Mayor A Slice Of The Action

News
06/09/2023

Ahead of the 10th Sourdough September, Mayor Dan Norris will rise to the occasion at the much-loved Bristol Loaf as he backs calls for more people to get the chance to choose ‘Real Bread."


Mr. Norris will meet Managing Director Gary Derham and head baker Adeel Khan who will both explain how Bristol Loaf's famous white and wholemeal sourdough loafs are made from just three ingredients - wheat, water and salt.


But some factory-made loaves have traditionally contained many other ingredients and additives, like palm oil, which are not as healthy.


Mayor Norris, who is running an Eat Local campaign, wants more residents to have the chance to eat genuine sourdough - everyone's favourite loaf - and is backing calls for supermarkets and others to remove additives from their products where possible, and for more support for local bakeries struggling in a cost-of-doing-business crisis.


Adeel will show Mr Norris how they make their genuine sourdough, before letting the Mayor-turned-artisan-baker have a go at preparing the dough himself.


West of England Mayor Dan Norris said:

"There's nothing quite like the smell of freshly baked bread and we are blessed in the West for having so many brilliant bakeries with their tasty loaves and sumptuous smells like the brilliant Bristol Loaf.

"But when residents are tucking into slices of their favourite white or brown bread, they deserve to be eating the real thing. And with ingredient lists chock-full of additives, some slices in supermarkets are less healthy than they seem, and that's not right.

"I want our country to produce the best food in the world. That should mean removing as many additives as possible from our most fundamental food in the interests of the health of all."


Bristol Loaf has been producing their famous breads since 2017, and support 100 jobs across their three Bedminster, Redfield and Beacon branches.