Entrepreneur duo launch luxury retail distribution agency


Watch and Jewellery experts Laurence Brannigan and Paul Buchanan have set up a Manchester-based fashion and accessories distribution agency to help brands grow high street and online sales nationwide.

Creative Universe.Agency works with independent brands, from start-ups to established companies. Clients span across high-end and mid-market products, including luxury and fashion watches and jewellery, as well as accessories such as cufflinks, belts and leather goods.

The agency provides a distribution platform for clients to grow their presence within the UK, Republic of Ireland and Channel Islands to increase sales and brand awareness both in-store and online.

Co-founders Laurence Brannigan and Paul Buchanan have more than 50 years’ experience between them in the luxury fashion market. They have both most recently worked at Movado Group – Laurence in Switzerland and Paul in the UK – where they launched and developed brands such as Hugo Boss, Tommy Hilfiger, Lacoste, Scuderia Ferrari, Moavdo and EBEL.

Creative Universe.Agency has already signed its first client The Electricianz, a Switzerland-based watch label inspired by electricity and electric art. The brand, which is known for its creative marketing and communication, recently unveiled its new Steel Z collection made up of four watches with LED lights to improve their look in the dark. The agency will work with The Electricianz to launch its brand to the UK market.

With a number of retail partners already on board, the agency is looking to place its customers’ products in high street stores such as F.Hinds, Beaverbrooks and The Watches of Switzerland Group, as well as multichannel giants H Samuel and Ernest Jones.

Laurence Brannigan, co-founder of Creative Universe.Agency, said:

“We have founded and started this venture at a real pivotal moment for retail. The high street is starting to reopen and online sales are higher than ever, so now is the time for brands to be thinking about their sales strategy and which partners are best positioned to stock their products.

“The Creative Universe.Agency is an eclectic mix of my global scope and relationships, and Paul’s unrivalled UK knowledge and networking, ensuring that both our brand and the experience we can offer our clients is the best in the market today. With several exciting brands in the pipeline, we are looking forward to this new adventure and to working with some of the world’s leading players in the luxury fashion industry to build a robust presence in the UK market.”