Zuri Lingerie, Birmingham, UK – Local businessman Faisal Arif has secured an exclusive multi-million pound partnership, which will see new job opportunities and international business prospects introduced into the West Midlands area.
Zuri solely provides lingerie to clients who have undergone cosmetic breast surgery at some point in their life, with its flagship product, the Butterfly Bra, as well as sports bra, the Resilience, which provides extra high impact resistance and is ideal for use in all sports. Zuri has also designed a range of swimwear and everyday lingerie.
The partnership between Zuri and US company Dragon Eye Direct inc. will allow the lingerie designer to expand into North America, the largest cosmetic surgery market in the world, as well as entering markets in Canada and Mexico. Zuri is also planning to invest in local talent, including lingerie designers and client relationship managers, to help support its growth across the UK and North America.
Local entrepreneur and Investor Faisal Arif worked extensively with surgeons and patient groups in order to design a unique range of products that would successfully fulfill the needs of anyone who has undergone cosmetic breast surgery.
Finding the right bra after undergoing breast surgery is about more than simply looking nice – patient feedback of standard bras recorded by Zuri revealed a lack of support and comfort, ill-fitting designs and issues with fasteners. Zuri’s bras, especially its Butterfly Bra, are designed to help provide comfort, support and flexibility during the post surgery recovery period.
Many women understandably want instant results once they have undergone cosmetic breast enhancement. Zuri’s Butterfly Bra creates instant cleavage through its design, and its material incorporates innovative flexible technology, which adapts to swelling in the first few days of the operation.
Faisal said of Zuri’s partnership with Dragon Eye Direct Inc.: “I’m proud to be part of such an innovative business in Birmingham, and I’m excited about the prospect of creating more jobs for the area and promoting the region as a place of creativity and entrepreneurship.”
“It’s fantastic that we are now able to provide our services on an international scale, improving the lives of many more women who have had cosmetic breast surgery and helping them through the recovery process and beyond. There is much room for growth in such a niche, untouched market, and major retailers are now more interested in such innovative products and opportunities than they used to be.”
Zuri is currently planning upcoming expansions into Europe, Russia, Scandinavia and Asia. The company has also designed and is preparing the release of a range of post-operative swimwear, bikinis and everyday lingerie for clients who have had cosmetic breast surgery.
You can find more information about Zuri Lingerie at www.zurilingerie.com