Birmingham’s female population is in for a treat this summer, as successful lingerie and swimwear company Bravissimo, is set to open its doors with a brand new 3,500 sq. ft. store.
The company that is dedicated to supporting and celebrating big boobed women will open its doors next week following demand from its 30,000 customers who live in the area. The company is bringing a brand new concept store to Cannon Street in the town centre, creating 21 jobs – including 18 new fitting consultants.
The outlet will be the 26thUK store to be opened by Bravissimo since it first started operating 21 years ago from founder and chief executive Sarah Tremellen’s front room.
Designed to put Bravissimo’s customers at the heart of the in-store experience, the new shop will give them the opportunity to share their experiences through the display of photos, testimonials and more. Each changing room has been named after one of Bravissimo’s customers and there is an inspirational quote from them included within it.
Bravissimo founder and chief executive, Sarah Tremellen, said: “When I started the company 21 years ago, the aim was to provide an environment for big boobed women to feel good about themselves. There’s a real sense of fun and community in our brand so we wanted to design our new store to reflect this and to create an inclusive, confident-boosting and fun shopping experience for everyone.
“Our Birmingham customers have been asking us to open a shop in the city centre for a while and we’re thrilled to be able to finally grant their wishes. We’re looking forward to welcoming every one of them in to see us in our new Cannon Street home, it’s a great location and we can’t wait to see all our customers – both old and new.”
Bravissimo estimates that as many as 80% of women wear the wrong bra size, and that 40% of women should be wearing a D cup or above. The most common mistake that women make is to wear a bra that is too big in the back and too small in the cup.
Bravissimo’s new Birmingham store will officially open its doors to customers on Monday 22ndAugust and will offer an uplifting fitting service and Bravissimo’s full collection of lingerie, bra-sized swimwear and unique clothing range designed to fit and flatter big boobed women.
For more information on Bravissimo visit: www.bravissimo.com