Leading build-to-rent developer Placefirst has appointed Ian Chatburn as Customer Experience Director to support its expansion aims by developing its resident services offering and marketing strategy.

With the Manchester-based developer committed to creating a vibrant community at each of its housing developments and priding itself on providing a professional landlord service, Ian will further enhance, lead and develop the customer service offering, taking it to the next level.

In addition to putting residents’ needs at the heart of every scheme, he will also be responsible for driving forward the company’s marketing strategy at a national, regional and local community level.

Placefirst specialises in transformational built-to-rent schemes that provide residents a real alternative to home ownership. Following a year of impressive business growth, Ian’s appointment is central in continuing this expansion over the next five years.

Commenting on his appointment, Ian said:

“I’m thrilled to be joining Placefirst at such an exciting time for the business. I’m looking forward to working with such a great team to really develop and enhance our resident services with improved technology, processes and community engagement.”

David Mawson, chief executive at Placefirst, added:

“We are excited for Ian to join the Placefirst team, as he brings with him a wealth of experience and a customer-centric approach which will unify both our internal and external communications.

“We are dedicated to continually enhancing our resident landlord services and strongly believe that he will make a brilliant addition to the team. This new role will encompass our direct resident experience channels which will help take our customer proposition to the next level not only for today, but for years to come.

“Ian joins at a time when we are growing very quickly, due to a high demand of quality alternatives to home ownership. We are looking forward to welcoming him on board.”