Moda Living Launches Rental Housing Brand Casa


  • Single family housing platform Casa by Moda will address UK housing shortage with 5,000 new homes by 2025
  • Homes will create new rental neighbourhoods with community at their heart, designed to bring residents together and optimise health, wellbeing and lifestyle
  • Casa actively on the lookout for new sites across the UK

Moda Living has announced its new single family housing (SFH) venture will be called Casa by Moda. Setting a new bar for rental housing in the UK, Casa aims to address the nationwide housing shortage, providing much-needed high quality 1-4 bed family homes at an accessible price point for renters.

Casa will deliver an initial 5,000 new family homes for rent in target suburban markets by 2025, which will have a combined value of £1bn. The neighbourhoods will be designed, developed and operated by Casa, which is part of leading build-to-rent brand Moda Living. The new proposition will be designed around Moda’s core principals of leading technology, strong ESG credentials and a focus on delivering outstanding health, wellbeing and service to its residents.

Unlike traditional rental, residents won’t need to pay deposits and pets are more than welcome. With a technology-first approach, all residents will have access to an app that enables them to contact the virtual concierge and access on demand services from logging maintenance issues to booking a dog walker. Casa by Moda will also provide true security of tenure on long-term renewable leases for up to three years.

Casa aims to create social, integrated and safe neighbourhoods. Organised resident events such as community barbeques, food and drink pop ups and mental health workshops will allow people to mix with their neighbours. In addition, community-led groups will bring like-minded people together. From running clubs or book clubs to baking and board game groups, Casa’s teams and technology will enable residents to access and engage with the community around them.

Technology will also enable Casa homes to give a strong environmental performance, through its partnership with Utopi. All new homes will be fitted with environment sensors that will monitor the performance of the buildings, measuring everything from room temperature to air quality and light pollution. The technology serves the dual purpose of making sure homes are at the optimum living conditions for residents, and ensuring the building is performing as efficiently as possible.

In a UK first for the UK SFH sector, Casa by Moda will achieve true vertical integration. Moda’s parent company, Caddick Group, are delivering the platform as well as co-investing alongside leading global institutional capital. The platform will be managed by the single family housing division of Moda Living.

The new proposition will deliver much needed and price accessible housing across the UK, defined by Moda’s operational foundations of a digitally enhanced lifestyle with best-in-class service and a focus on healthy social communities for a better living experience.

Casa has already secured sites with space for 1,000 new homes, and the brand will welcome its first residents in the second quarter of 2022.

With secured capital from a leading institutional investor behind it, Casa is actively looking for further sites across the UK, targeting areas in need of new housing with space for 50 homes or more.

Moda is one of the UK’s most pioneering property brands, with its portfolio of ‘Next Generation Neighbourhoods’ spanning the UK, from Edinburgh to Brighton. With a pipeline of 18,400 homes worth a combined £6bn, Moda Living is the largest privately owned developer operator in the UK rental living market.

Jonny Whiteley, North West Land Manager at Casa by Moda, said:

“Demand consistently exceeds supply for modern, high-quality suburban homes available for rent, and Casa by Moda will bring an innovative new model that will help plug this gap in the UK housing market. Prior to the launch, we’ve been in discussion with land agents, landowners and promoters and successfully secured a range of sites which are currently at a well-advanced pre-construction stage. We’ll be continuing to engage with key stakeholders throughout the North West, to demonstrate our ability to purchase sites efficiently and on appealing terms.

“We are keen to work with forward-thinking businesses and individuals who would like to be part of our journey to build 3,000 new homes over 3-4 years. We will be looking to complete further land deals that will deliver new homes across Greater Manchester, Lancashire, Merseyside, Cheshire and North Wales to achieve our pipeline aspirations.”

Lydia Eustace, Marketing Director and Head of Wellbeing at Casa, said:

“Casa by Moda will raise the bar for rental in the region, creating beautiful new family homes for rent. Our aim is to address the shortage of high-quality homes and improve the experience of residents let down by the current market.

“Changing the way people live for the better, all our residents will be offered on demand mental health services, access to wellbeing workshops and the opportunity to regularly connect with their neighbours. We know that 61% of renters feel lonely and that doesn’t need to be the case. By connecting our communities together and offering secure tenancies of up to three years, we’re able to create long-term, integrated neighbourhoods.”