Top Midlands estate agent Maguire Jackson has launched an online residential sales service designed for Birmingham homeowners to combine the cost advantages of national online agents with the benefits of in-depth local market knowledge and offices.
Going live on March 20th 2017, Maguire Jackson Online offers a choice of transparent price packages allowing sellers to decide how much help they need in the sale process. The new service sits alongside Maguire Jackson’s traditional commission-based services.
With a long history in Birmingham and three centrally-located branches, Maguire Jackson is highlighted by Rightmove for consistently achieving more city centre moves than any other agent. The new online service is described by the firm as ‘offering Birmingham house and apartment sellers the advantages of a leading online agency with the benefit of local offices for additional support’.
Sellers choosing Maguire Jackson Online will see their property featured on the UK's leading property portal, Rightmove and, in contrast to national online estate agents, will also be guided through the selling process by Birmingham-based property specialists who intimately understand local market pricing.
Maguire Jackson Online’s basic package starts from £670 for one month’s online advertising which includes a ‘for sale’ sign and full sales progression including price negotiation with the option to extend on a monthly pay-as-you-go basis. The helpful and well-designed website includes a range of tips, guides and online tools. Vendors can choose to upgrade to packageswhich include professional photography and floor plans, accompanied viewings and energy performance certificates (EPC).
Maguire Jackson director, Philip Jackson, says: “With Birmingham homeownersbeing increasingly empowered with information from both the Land Registry and property portals, the residential market is becoming ever more transparent. At the same time, we are very aware that more and more sellers want the cost benefit of online estate agents but do not like the call-centre and London-centric services currently available. Our new website, which is available to sellers across Birmingham, offers our services as acknowledged local valuers, alongside locally-based recommended solicitors, surveyors and mortgage consultants on a tailored, focused website.
“For those sellers who want to reap all the savings, direct online marketing has to offer – ie they’re comfortable handling their own viewings and negotiations – the basic package requires them to have a camera, a computer and an EPC. There are step-by-step guides for each stage of the process. There are other options for sellers who prefer to delegate the roles of preparing particulars, arranging and accompanying viewings and the peace-of-mind you get from using a Birmingham-based property expert to negotiate on your behalf. The key feature with all the options is total transparency. Up-front, the seller knows and chooses exactly what the service and cost will be. They choose to save or not – to use local expertise or not. That’s new.”
For more information, visit www.maguirejacksononline.co.uk.