Vypr, the Manchester based Product Intelligence platform, which provides global brands with quick and valuable consumer insight to either help bring successful new products to market or to improve their current ranges, has appointed Chris Williams as new CEO.
Chris has been with Vypr for two years as CFO and as part of the team which has trebled revenues since YFM Equity Partners invested in 2021. Vypr has an enviable list of global customers in Retail, Food Service and Food & Drink but has recently won customers in the Health & Beauty and Professional Services sectors. Next year will see the Company offer its customers access to consumers in up to 39 international markets.
Richard Law, Chair commented, "Vypr is in a nascent market which is growing very quickly, driven by the superior outcomes when consumer insight is used in the product development process. Vypr with its world class team and technology is positioning itself to lead in this market and I'm delighted to announce Chris Williams' promotion to CEO at this important time for the business."
Chris added, "I'm proud to lead such a high calibre and driven team. Our significant growth, superior retention rates and high scoring NPS results prove we have the right product in a rapidly growing market and I am truly excited by the opportunity to lead our sector."
About Vypr
Vypr is the world's leading product intelligence platform that enables businesses to rapidly understand changing consumer behaviour through fast, cost-effective consumer insight.
Used by all stakeholders and teams contributing to every aspect of the product journey, our platform combines expert support with the latest research technologies to power faster and more precise product decision-making.
We deliver some of the fastest, most robust insight available through a mix of qualitative and quantitative functionality facilitated through our mobile-first consumer communities.
Our clients include some of the biggest names in the consumer goods sector. They use Vypr to make better decisions to get winning products to market faster.
Find out more at vyprclients.com