Chartwell Mortgage Services has turned to Manchester’s Truth PR to bolster its online presence, as the UK property sector continues to experience huge demand.

Chartwell Mortgage Services has appointed Truth PR to provide ongoing digital-led content marketing services.

The move acknowledges a seismic shift in consumer behaviour and will allow the North-West mortgage broker to better serve house buyers through its digital channels in a booming marketplace.

“The stamp duty cuts introduced during the pandemic prompted a significant uplift within the housing market, which continued into 2021”,

“However, with the Furlough scheme and stamp duty holiday ending and interest rates fluctuating, buyers are understandably confused about their options and need reliable advice about what is going to be best for them in the current climate.

“Online research is already an essential part of the home-buying process but the amount of information available can be overwhelming. The insight and support a mortgage broker can offer is invaluable and we are seeing more enquiries come through our online platforms than ever before. We pride ourselves on our strong and long-lasting relationships, so it’s crucial we are able to build a connection with our customers, wherever they might be.

“We needed to be fully utilising our online presence to engage our customers at every stage of the buying process and have engaged Truth PR to help us unlock this potential. Truth’s digital PR capabilities and experience within the property sector had already been impressed upon us, but their knowledge of how our different audience groups consume information is what sets them apart.”

Lisa French, Co-Founder and Managing Director of Truth PR adds:

“As a business that puts its customers first, Chartwell is a great fit for us. It’s an exhilarating time for everyone working within the property sector, but it’s important that brands are quick to identify and adapt to the ever-changing needs of the consumer if they are to take advantage of the opportunities ahead.

“A swift and effective response is vital, but the improvements we are making for Chartwell - which include video creation and the establishment of online advice groups - will help to future-proof the business, building an engaged and supportive digital community that buyers can come to for relevant, useful and timely support.”

Chartwell Mortgage Services is the latest addition to Truth PR’s property and finance portfolio, which also includes house developer Countryside, Furness Building Society and AIM-listed Time Finance.