Display Wizard – a supplier of exhibition stands based in the North West - have recently conducted a comprehensive survey into how exhibitors feel about trade shows post-covid.

The survey asked a range of regular exhibitors to give their opinion on how they feel about trade shows being back in the marketing mix after a period where most events were cancelled or moved online due to the pandemic.

At-a-glance statistics:

• 70% of respondents said the return of trade shows helped them generate more leads

• 64% of Exhibitors Plan to Exhibit at More Trade Shows in 2023

• 92% of Businesses Plan to Be More Sustainable when Exhibiting at Trade Shows

• 72% of businesses said that Charges for Floorspace & Utilities was the biggest problem when exhibiting

• 68% of respondents said that staff working at a trade show helped them gain sales skills

You can see the full results of the survey here.

It's clear from the stats that many businesses benefitted from the return of in-person marketing events in 2022 and that trade shows remain a key part of the marketing mix for many businesses.