Property finance lender MSP Capital is to continue its partnership with AFC Bournemouth for the 2022/23 Premier League season.

The Poole-based company, which was front-of-shirt sponsor for the football club’s two most recent seasons in the Sky Bet Championship, has a new agreement that will see it continue to provide important support to the Cherries and their supporters.

The MSP Capital logo will once again be prominent in the first team environment, adorning the front of the men’s training wear, including staff training wear and the matchday warm-up range.

And the firm will have an increased presence across the entire club by appearing on the sleeve of the women’s team’s shirts and becoming an official partner of AFC Business, the Cherries’ popular business club.

MSP Capital used its previous partnership with AFC Bournemouth to make an impact in the local community, notably through the Bring Your Boots drive and the Goals Recreated campaign with former Cherries frontman Arnaut Danjuma.

As part of the new affiliation, MSP Capital will collaborate with the club on more exciting new community initiatives across the 2022/23 season.

AFC Bournemouth Commercial director Rob Mitchell said:

“It was a pleasure to be partnered with MSP Capital during our two years in the Championship and we’re delighted to continue that relationship.

“We’re pleased to offer MSP assistance with their company goals of supporting growth and visibility for their specific target markets.”

“It's also great for us to have continued support from a successful locally-based business who are passionate about the club, and we look forward to the next step of our journey in the Premier League.”

Adam Tovey, MSP Capital’s valuation director and a Cherries supporter since boyhood, said:

“It was an especially proud moment when we became principal partner and front-of-shirt sponsor back in 2020.

“That enabled us to be on the front of the club’s shirt for one of the most significant achievements in its history last season, winning promotion back to the Premier League.

“But, in truth, the ties that bind us have always been about more than the shirt.

“We share the same passion for social responsibility and are proud to continue to leverage our relationship to help the communities where, together, we are established and draw our strengths.

“That includes making sport and physical activity more accessible.

“Now is the opportunity for a global business to take the front-of-shirt opportunity in the Premier League, with our focus as a company being on our region.

“We’re excited that this new partnership will continue to help us achieve our business aims locally and we look forward to providing supporters with some exciting initiatives across the season.”

Founded in 1981, MSP Capital is a principal development and bridging lender, offering solutions for sums up to £20 million.