HDY Agency wins new contract with British fine jewellers


Full service content marketing agency, HDY Agency has welcomed fine jewellery, luxury cufflinks, and accessories brand, Deakin & Francis, to its portfolio of clients after winning a competitive pitch process.

As Britain's oldest family jeweller - established in 1786 in the heart of Birmingham’s Jewellery Quarter - Deakin & Francis has forged a name for itself as a leading manufacturer of ladies’ fine jewellery, and gentlemen’s luxury accessories. The brand recently launched its ladies’ collection while adding new gentlemen’s pieces to its existing collections, including gold and silver skull accessories, rocket and race car inspired pieces. From classic to quirky, Deakin & Francis can truly make anything.

Alongside its Midlands base, the heritage brand also boasts a flagship store in Mayfair, London in the Piccadilly Arcade. Its fine jewellery has even caught the attention of Hollywood, adorning the wrists of some of the biggest film stars from the recent James Bond and Kingsmen films.

With a selection of its handcrafted jewellery available in Harrods and over 600 points-of-purchase globally, Deakin & Francis’ ambition is to offer its full collection to a wider international audience. As leaders of global marketing, HDY Agency will work closely with the jewellery brand to create a splash Stateside, while solidifying its brand presence domestically within the UK.

HDY Agency spans a full spectrum of creative services and expertise which is split into three core areas: Creative Content Studio, Performance Digital Marketing and Organic Content covering digital, social media and email marketing, design, brand development, PR, experiential, influencer marketing and search engine optimisation.

Henry Deakin, Managing Director at Deakin & Francis:

“Appointing HDY Agency marks the next chapter for our business and our growth ambitions.

“The team at HDY Agency fully understands what we’re trying to achieve, and we look forward to seeing how the team expands our brand into new international markets.”

Angel Gaskell, co-founder of HDY Agency, said:

“Working with a Birmingham-based client is always a great feeling. It’s our first thing in common; then comes the passion and drive to succeed.”

“We share a lot of the same values and visions of international growth with Deakin & Francis, so it was the perfect collaboration opportunity for the both of us, right from the start.”

HDY Agency was co-founded by Global broadcaster Ed James and accomplished marketer Angel Gaskell in 2018. The award-winning agency has strong growth ambitions and is set to grow its global client base in 2021.

For more information about HDY Agency, please visit www.hdyagency.com

or visit deakinandfrancis.com