Bolton-based Love Energy Savings has appointed Alex Hughes as its new People Director.

Alex joins the business utilities retailer from AO, where she was Group Head of Talent Acquisition.

She helped grow AO's business from 50 to more than 3,000 employees during her 15 years at the electrical retailer.

In her new role, Preston-born Alex will be responsible for driving employee relations and continuing to drive a culture of creativity, innovation and growth within the organisation.

Alex, 38, said:

"I am delighted to have joined Love Energy Savings.

"CEO Phil Foster's high-energy, passion and entrepreneurial spirit really attracted me to the role.

"The business is a brilliant brand and has gone through a rapid period of growth.

"It's fantastic to join the team and I'm excited to create an amazing experience for every employee."

Love Energy Savings has been helping businesses in Britain save money on their energy bills since 2007.

The award-winning firm has carried out almost 350,000 switches to save customers more than £100 million on their gas, electricity, water and telecoms.

CEO Phil Foster said:

"Alex has a great track record and we're delighted to have her on board at Love Energy Savings.

"She will be an excellent addition to our team."

Foster has built a 200-strong workforce which are helping firms tackle the cost of living crisis using its proprietary technology.

The forward-thinking tech guru ditched internal emails for WhatsApp to ease communication and built a bar, gym, cafe and game zone for his staff to relax when they're in the office.

Phil prides himself on flexible working - and even allows staff to work from SPACE.