eStar, the Mercedes-Benz Truck and Van franchise partner in the North West and North Wales, has topped the Marketing Strategy of the Year category at the prestigious Automotive Management (AM) Awards.

The AM Awards, which were held at a black-tie event in London on 12 May, received a record level of entries this year, and were judged by a panel of 10 industry experts, including Sue Robinson, the Chief Executive of the National Franchised Dealers Association, Steve Nash, the Chief Executive of the Institute of the Motor Industry, and the Group Editor, Editor, and News and Features Editor of AM.

Out of the busy Marketing Strategy of the Year category with seven finalists in total, eStar was crowned the winner by the judges for ‘working around a small budget to extract optimum value, engaging with social media influencers and generating great PR’.

Steve Bridge, Managing Director of eStar, said:

“The whole eStar team is immensely proud of how far we have come in such a short period of time, and a huge part of this is undoubtedly our marketing presence. The marketing team has delivered innovative, data-backed campaigns that have generated quality demonstrable results, and this award is further proof that their hard work and creativity pays off.”

Steve was also a finalist at the AM Awards, shortlisted for Dealer Principal of the Year.

The eStar marketing team was formed in April 2021, and is made up of Caroline Burnell, Head of Marketing & Communications, Lucy Richardson, Digital Marketing Specialist, and Emily Richardson, Marketing Executive.