Worcester Trade Frames has been named as Trade Counter of the Year at a national awards ceremony.

Held at the end of November at the Hilton on London’s Park Lane, the G-Awards celebrates innovation in the glazing industry.

The window, door and buildings product specialist, which operates from Worcester Trade Park, picked up the fiercely contested Trade Counter of the Year Award, seeing off challenges from four other trade counter businesses including two national competitors.

Mark Holloway, who set up the business in 2010 and which is now managed by a team including his son James and original staff member Bill McCartney, said the G18 title formed a formal recognition of the hard work put in by the Worcester Trade Frames team.

He said:

“We have gone through a lot of growth and expansion, but we’ve done that without ever losing sight of the importance of customer service. We have developed a culture where everyone within the team goes the extra mile and will do everything they can for the customer.

“It’s that focus and the hard work of the team and the shared commitment of our suppliers, which has underpinned our growth and is the foundation of our plans for the future.

“To have that recognised amongst industry peers and on a national stage is a fantastic achievement for each and every member of the team.”

Worcester Trade Frames a regional success story, going from a standing start, to deliver more than 400 products throughout Worcester, Bromsgrove, Evesham, Hereford and Southern Birmingham each week.

Having rapidly outgrown its original site, the specialist trade counter moved into its current location on Worcester Trade Park in 2012. The addition of a second unit in January this year, gives it a combined 6,000sq ft warehouse facility.

With a turnover in excess of £3.2m and employing a team of 10, James Holloway, Branch Manager, Worcester Trade Frames said the company was now looking firmly to the future.

He said:

“To win at the G Awards and on a national stage is a great springboard for our future growth. We’ve been developing a team which brings the right experience and expertise together to give us a platform from which we can build and expand.

“We now have that team in place, people who really do buy into our commitment to product quality and service and that gives us a great platform for further growth.”

For more information on Worcester Trade Frames visit www.worcestertradeframes.co.uk email sales@worcestertradeframes.co.uk or call 01905 20555