Liberation Group Strikes Gold In Prestigious BBI Competition


The brewing teams at Liberation Group’s Butcombe Brewery near Bristol and Liberation Brewery in Jersey have cause for celebration having scooped three gold medals at the prestigious British Bottlers’ Institute (BBI) Competition 2019. Butcombe Original Beer won gold in the Ales abv 4.5% - 4.9% category, Butcombe Goram IPA triumphed in the IPA, Abv 4.0% - 5.4% group and Liberation Brewery’s Liberation Ale topped the Ales, abv 4.0% - 4.4% category. The competition, now in its 40th year is a blind tasting of canned and bottled drinks by a team of experienced judges and industry experts assembled by the BBI.

Marc McGuigan, MD, Butcombe Brewery says:

“We are delighted to have won gold in two categories in this prestigious competition. To have our beers recognised in this way, against such stiff competition pays testament to the hard work and innovation of our excellent brewing team, who constantly strive to create products our customers love.”

Founded in 1953, the fundamental object of the British Bottlers' Institute is to provide a forum for companies working in the bottling, canning and beverage industry to pool experience and expertise.

Tim Hubert, MD, Liberation Brewery says:

"On behalf of the Liberation Brewery brewing team, I'd like to thank the BBI for our gold award. Our Liberation Ale has long been a favourite with beer drinkers but to have it officially recognised by the experts means so much."

All the judges agreed that the standard of the products entered in this year’s competition was higher than ever, mirroring consumer tastes for better quality drinks.

Ed Binstead, President, BBI says:

“As the competition gets ever larger, for any award winner they are having to beat bigger entries, so to scoop three gold medals Liberation Group’s Butcombe and Liberation Breweries did extremely well. As a taste competition it is all about quality, great taste, colour carbonation and nose and the Liberation Group’s products were far ahead of anything else in their class.”