KBF Enterprises®, one of the UK's leading sports nutrition brands, is building upon its ambitious international expansion drive making its award-winning Warrior® range available to customers in Dubai and North America.

The expansion will see the opening of the brand's first overseas office in Dubai and a new three-year partnership with one of the world's biggest parcel delivery services, Evri, which will deliver Warrior products to customers in North America for the first time.

The new Dubai office will reinforce the brand's ambitious global growth plans and will help to drive retail partnerships within the MENA region. Yasin Pacha has been appointed as the new Head of Sales in Dubai.

Meanwhile, the Evri partnership will enable KBF Enterprises® to accelerate its global expansion, enhancing its e-commerce offering internationally for the first time. Evri's strategically located fulfilment warehouses in North America will stock and distribute the Warrior® range of protein bars and supplements, including its bestselling Warrior

CRUNCH bars. This partnership will expand the brand's international footprint and extend it into North America.

The news comes as the business announces a 56 per cent growth in its turnover in 2023 and sets its sights on becoming a £100m turnover business by 2026, with a significant proportion of this to be generated through international sales as the company drives its presence to serve new territories.

Kieran Fisher, Founder of Warrior® and KBF Enterprises® said:

"The opportunity for Warrior in the MENA and North American regions is huge and we are confident our range of great tasting protein products will resonate with consumers in these two marketplaces.

Expanding our reach globally is a key part of our strategy for the next two years and we're confident that by continuing to drive product innovation and developing great tasting, and affordable, products which help people look and feel their best, we will succeed."