Award winning restaurant/cocktail bar launches

News
13/04/2017

The third exciting instalment of ‘Piri Fino’ has launched in Walsall bringing original recipe 100% natural ingredients, via ‘fast casual’ dining in salubrious surroundings – and including a Latino-inspired cocktail experience.

It’s located in a landmark 19th century boatyard cottage at the heart of the multi-million pound Walsall Waterfront regeneration scheme. The former and long derelict Wharfingers Cottage has been sympathetically restored to its former glory following a £350,000 investment and the creation of 25 new jobs.

Situated at 2 Gallery Square(WS2 8LN), Piri Fino Restaurant & Cocktail Bar has evolved from their boutique-style takeaway and delivery on Dudley Road, which opened in 2010 and very quickly won a Birmingham Healthy Choices Gold Award, plus Wylde Green in Sutton Coldfield – which in 2014 also added a convenient sit down option as well as a choice of alcoholic beverages.

Walsall franchisee Sandeep Rana (age 29 from Wolverhampton) says: “This is authentic Portuguese Piri-Piri grilled chicken (as opposed to the Southern African version) and customers will quickly taste, appreciate and understand the difference. I bought into the Piri Fino brand literally on the bite of a burger and the 100% natural ingredients and extra care taken with flavours, etc, sat really well with me. After that first amazing taste I knew it was the best food on the market.

“Food quality is a major thing for me and I really believe in the product and brand and this is something I can proudly put my name to and feel confident it’s of real benefit to the community in an era where obesity and unhealthy living is becoming a serious problem. It’s essential to have a healthy, more ethical and tasty alternative to fried food outlets and it’s fantastic to be at the helm of Piri Fino’s new flagship development in Walsall.

“Piri Fino founder, Andreas Elia, took four years to research and master his ‘piri perfection’ resulting in our marinade being unique because it penetrates the skin and meat, right down to the bone, so that you can taste it all the way through for a much more intense and rewarding flavour. “

Andreas (age 44 from Moseley) adds: “Fast casual dining like this is the fastest growing segment of the UK food industry and my aim is to offer consumers across the West Midlands – indeed the UK - a quality, local Piri Fino takeaway and/or restaurant option that marries the convenience and affordability of fast food with the more fresh, healthy and exciting food and drink options of fine restaurants.

“Traditional fast food outlets offer little that is original, authentic or flavoursome and today’s consumers are a lot more discerning, health and weight-conscious eaters. They increasingly don’t have the money, time or patience for traditional full service meals either.

"Plus, as a more customer focused company, we’re a lot more flexible and can adapt to each location and offer a more healthier option. Wharfingers Cottage is a unique setting that has entirely been fitted out in a bespoke manner and there are lots of hand crafted touches and finishes that really make the difference.”

Piri Fino means ‘the freshest Piri-Piri chicken you can get’ and is made without compromise using the finest birds eye chillies, cold pressed extra virgin oil, sea salt, fresh lemon juice and garlic, plus an array of herbs and spices to guarantee greater depth of flavour. Always fresh, never frozen and flamed grilled to perfection (it naturally reduces the fat) this means great tasting, healthy chicken, burgers and pittas, cooked to order in a matter of minutes.

The restaurant offers 65 covers inside and room for 40 customers in the bar area, plus the delightful alfresco dining option provides a further 40 covers at one of the most desirable spots in Walsall.

Piri Fino Restaurant & Cocktail Bar in Walsall is open seven days a week from 12 midday to 11 pm, telephone 01922 276 766 for further information - and take advantage of 2-4-1 cocktails from 12-7pm. There is a 10% discount on takeaway orders, plus customers can order takeaway online at www.pirifino.com/ and collect them from the restaurant.