Peloton, the global interactive fitness platform that revolutionised the fitness industry, today announced plans to open its latest showroom in Birmingham on 28th August 2020 at Bullring & Grand Central.
The company pioneered connected, technology-enabled fitness, and introduced its indoor Bike to a U.S. audience in 2014. In 2018, Peloton began international expansion, launching in the UK and Canada. Peloton brings the energy and benefits of studio-style workouts to the convenience and comfort of home. With thousands of classes across a variety of disciplines, taught by a roster of elite instructors, Peloton delivers real-time motivation and curated playlists from the world's best artists. In the UK, the brand’s immersive content is accessible through the Peloton Bike and the Peloton App, which provides a full slate of fitness offerings, wherever you are.
Located on the upper level of Bullring & Grand Central, Peloton’s latest showroom opening will provide consumers with the opportunity to have a personalised walkthrough of the Peloton Bike and learn more about the live studio experience they can bring home, all within a premium environment. The 1,700 square foot space will house private trial rooms, as well as Bikes on the showroom floor, all set up for personalised demonstrations. To complement the experience, consumers will be able to shop the latest Peloton apparel.
Kevin Cornils, Managing Director, International for Peloton commented:
“We’re excited to open our latest showroom in Birmingham. Peloton is such a unique experience that you have to try it, and our retail showrooms are a great way to learn more about the brand and the Peloton Bike in person.”
Steph Lacey, General Manager at Bullring & Grand Central, said:
“The fact that a global brand like Peloton has decided to open in Bullring & Grand Central really highlights the popularity not just of the destination but of Birmingham as a city as well. I am certain the new showroom will be hugely popular and that Peloton’s unique offering will appeal to many visiting Bullring & Grand Central.”
The Peloton Bike is priced at £1,990, plus £39 per month for the unlimited class subscription, which includes access to the Peloton App.
Safety is a priority for all brands in Bullring and Grand Central, and the destination has introduced a range of new safety measures including: a one-way system, an enhanced cleaning regime, and footfall monitoring to ensure that social distancing guidelines can be followed at all times.