Renowned North West based entrepreneur, Joseph Lanzante, has launched a new professional training programme, specialising in permanent makeup and non-invasive anti-aging procedures, targeted at beauty therapists and aestheticians to broaden their skill set and salon offering.

Launched yesterday at Professional Beauty North, the treatments are licensed under the well-established worldwide brand, Purebeau; which is recognised for its high quality standards that exceed beauty industry regulations.

Purebeau will join JL Aesthetics, to consolidate Joseph Lanzante’s burgeoning portfolio, which is founded upon a robust patient duty of care ethos, and widely recognised for providing aesthetics professionals with class-leading quality products and state of the art technology.

JL Aesthetics will soon be opening its bespoke aesthetics training academy based near Clitheroe, which is designed to offer industry specialists its fully accredited CPD courses, enabling aesthetics professionals to undertake bespoke training to become fully accredited to undertake Purebeau procedures.

On completing their course, the practitioners will then be able to access Purebeau’s unique high-end technology, and vast product range to install in their own clinics so they can offer their clients an enhanced service delivery with the very best in non-invasive treatments, all undertaken within the brand’s strict duty of care guidelines.

Joseph Lanzante explains,

“The non-invasive treatments market has grown very quickly over a short space of time. This has led to it being largely unregulated in some areas, with training hit and miss at times and differing levels of patient care.

“At JL Aesthetics, we felt it was vital to introduce a highly professional system, one which has been tried and tested, with an unforgiving training programme and backed by advanced technology and an exemplary product range. In launching Purebeau we have done just that.

“We are expecting a very positive reaction amongst aesthetics clinicians, and are looking forward immensely to welcoming the first Purebeau UK cohort to the new JL Aesthetics training academy”

To support the nationwide rollout, JL Aesthetics is investing in a marketing campaign to promote Purebeau UK to consumers, generating awareness and interest from both male and females who are in the market for aesthetic treatments.

JL Aesthetics already has a large portfolio of services, and currently offers training in micropigmentation, facial scrubs, chemical peels, tattoo removal, hair removal, and various anti-ageing and skin rejuvenation procedures such as Meso+ gentle skin needling.

Business owner, Joseph Lanzante already has a reputable name in the beauty industry having run his own chain of 12 successful hair salons. He currently owns barber shops and is one of the top barber trainers in the UK through his highly successful training academy in Accrington. With more than 35 years in the business, Joseph Lanzante, is an internationally acclaimed salon figure, and his credentials are second to none. Joseph trained at the prestigious Alan International Hair Salon in London’s Knightsbridge, and became the international trainer for an American salon franchise, one of the largest in the world, boasting 2800 establishments.

Industry professionals wishing to find out more about Purebeau UK and the opportunities it could bring to their clinics, are invited to contact JL Aesthetics on

Tel: 01254 427575.