National Friendly has announced the relaunch of National Friendly Financial Solutions, a specialist phone-based financial intermediary service, wholly owned by the Bristol based insurer.

The subsidiary has been part of National Friendly for over ten years and with a focus on personal service, will trade under the new slogan, “The friendlier way to make sense of your money”.

Through their team of qualified Independent Financial Advisors and non-advised product comparison service, National Friendly Financial Solutions, provide specialist telephone financial advice, covering areas such as pension and retirement planning, tax efficient investment planning and savings, trust and estate planning, will writing, and insurance such as life and health cover.

Announcing the relaunch, Wayne Carter, Head of Sales and Marketing at National Friendly said,

“Our experience in providing financial services has taught us that there is a gap in the market for a specialist, which has the time and expertise to focus on an older age demographic. For some, this is not a glamorous market sector, but for us, it is very important and supporting the market fits perfectly with our heritage.”

Business Development Manager, Rob Saunders at National Friendly Financial Solutions ends,

“Following our rebrand and relaunch, we are looking forward to growing the business and we believe that recent shocks to the market illustrate how important it is to always have an up to date and effective financial plan, especially for those approaching retirement.”

National Friendly is a mutual society and a people led organisation helping prepare for life’s contingences since 1868, it has no shareholders and exists to serve the best interests of its members.

The new, fully rebranded National Friendly Financial Solutions website guides customers to each area of expertise, with easy contact links. The web address is www.nffs.co.uk.