International law firm DAC Beachcroft, with offices in Edgbaston, Birmingham, is pleased to announce that it has completed the roll out of its new identity across its UK and global offices.
The firm has undergone a significant rebrand which has seen it adopt fresh messaging that better articulates the current experience DAC Beachcroft offers clients and colleagues and the firm’s ambitions. The rebrand has also introduced a bold new visual identity, rolled out over the past few weeks across DAC Beachcroft – from its website and social media channels to its office signage and stationery.
“This has been an important step for us to reflect where we have come from and where we are going,”
said Virginia Clegg, DAC Beachcroft’s Senior Partner.
“Our rebrand adds to the groundwork we have already laid in articulating our purpose, vision, strategy and cultural principles. We see this as a further investment in the firm which will support us as we continue to deliver high quality advice in sophisticated, customised and creative ways – one client at a time.”
The launch of DAC Beachcroft’s new, modern identity comes on the back of increasing demand for services and the firm’s strong financial performance in recent years. It also coincided with the firm’s recent move to its new global headquarters at the Walbrook Building in the City of London, underscoring the importance it places on having a strong London hub, which supports a robust regional presence across the UK and an ever-expanding overseas network.
“As a firm, we are easy to engage with – a reputation we are proud to maintain and reinforce through our people and the way we operate,”
said David Pollitt, DAC Beachcroft’s Managing Partner.
“Our refreshed identity is enabling us to tell DAC Beachcroft’s story with clarity, consistency and confidence and it will go a long way in supporting us as we continue to grow.”
Paul Leighton, Partner and Location Head of DAC Beachcroft’s Birmingham office, added,
“With our market-leading capabilities in insurance, we are – hands down – the go-to firm in the West Midlands for major insurers, including AXA, Allianz, Aviva, Direct Line Group and Zurich. The firm’s new identity is providing an additional platform for us to spread the word further about the great work we are doing.”
DAC Beachcroft is a broad-based commercial firm serving a wide range of sectors with a strong heritage in insurance, health and real estate. The firm combines excellent legal skills and cutting-edge delivery expertise to design solutions that fit the needs of its clients – often involving clever uses of technology. The firm’s relentless determination to deliver a bespoke service means each client receives what they value most: expert advice, tailored to their specific needs.