Lancashire-based high street insurance broker, BP Insurance Brokers, has devised a truly innovative way to both communicate what it can offer to its customers and motivate the local workforce heading back to their desks after the summer holidays.
Innovative Initiative
BP Insurance Brokers, which has branches in Blackpool, Lytham, Cleveleys and Lancaster, has created a ‘Great Quotes’ initiative that sees 13 different posters displayed in its windows over the course of 26 days, each carrying a great quote by a famous person.
Each great quote will be on show for two consecutive days, before the next quote appears, with posters appearing from September 4.
Those who miss a poster need not despair, as the quotes will also appear on BP Insurance Brokers’ social media channels, throughout the 26 days.
Prize up for grabs
To win the main BP Insurance Brokers prize, entrants need to go to www.bpib.co.uk and download a form.
They must then list the 13 people who came up with the ‘great quotes’ displayed in the windows, or posted on social media, during the ‘Great Quotes’ campaign, as well as the quote.
They can then add their contact details and drop their entry into one of BP Insurance Brokers’ branches.
Inspiration and Motivation
BP Insurance Brokers’ managing director, Barry Pimlott, says:
“As the Fylde Coast’s leading insurance broker we are known for offering customers great quotes for their insurance, so our Great Quotes poster campaign reinforces this point, whilst also inspiring and motivating Fylde Coast and Lancaster workers and residents.
“Some of our Great Quotes are profound, some are humorous and some will provide reasons to think differently, so we think we have a great mixture of quotes to display.
The fun starts on September 4 and spotting skills need to be to the fore after that. Anyone can take part, so we urge everyone to keep their eyes trained on our windows and social media channels.”
The addresses of each BP Insurance Brokers branch, as well as the social media channels to follow, can be found at www.bpib.co.uk
Pictured above: the team at BP Insurance Brokers