Prolius Reveals New Brand Identity And Website


Industry-leading fleet management and workforce software specialist Prolius, has undergone a major rebrand, launching a new brand identity and website.

Originally known as imastr, incorporating fleetmastr and jobmastr as their fleet and workforce platforms , the rebrand comes as Prolius is now fully focused on delivering a truly unified end-to-end digital operations solution for businesses designed to manage and improve their fleet and mobile workforce management. The new identity sees the launch of two core products; Prolius Fleet and Prolius Workforce.

Commenting on the Prolius rebrand, Co-founder and CEO Richard Stenson states:

“Prolius has transformed. As a pioneering business platform, we are focusing on our strengths within the market as major players in delivering exceptional digital solutions to streamline business processes. Our new brand reflects the significant advances in our technological capabilities and we are proud to unveil this through the re-launch of our new unrivalled, integrated platform that seamlessly manages fleet operations and mobile workforces. Our aim remains to deliver improved, simplified performance and accelerated digital transformation across all businesses.”

The Prolius management solution allows businesses of all sizes to automate their operations from a central location using web and mobile-based apps so that field and office staff are always connected. Fleets can manage maintenance, vehicle inspections, incident management, compliance, driver behaviour, telematics and more. Through the Workforce platform, Prolius also enables the planning, management and tracking of remote workforce activity in real-time and centralises task management, data, workflows and communications to effectively streamline operations.

About Prolius

London based, Prolius is a leading provider of fleet and workforce management solutions tailored to the needs of businesses of all sizes. Originally launched in 2017 as imastr (encompassing fleetmastr and jobmastr) the company relaunched as Prolius in 2021 forming two core products; Prolius Fleet and Prolius Workforce. Today, Prolius is an industry-leading Enterprise level software application servicing some of the UK’s largest companies, including Skanska, Yorkshire Water and Exolum??delivering in excess of 30,000 vehicles, 100,000 assets and has processed over 3 million jobs to date through its software solutions. Visit