DriiveMe, the UK’s first £1 one-way car rental company, has appointed Gloucestershire-based agency, Wonderer PR, to manage its communications strategy and support UK business growth in the year ahead.

The company, which was originally founded in 2012 by brothers Alexandre and Geoffroy Lambert, plans to significantly grow its UK operations in 2020 by taking its marketing strategy up a gear.

Wonderer PR, a leading consumer PR and marketing consultancy, has been appointed to manage the brand’s media relations programme; to raise awareness of its service among British motorists and encourage drivers to register online for low-cost one-way car hire. DriiveMe has invested in a series of campaigns that are scheduled to launch over the coming months.

Trevor Lambert, UK Country Manager at DriiveMe and cousin to the company’s founders, said:

“We work with several of the country’s leading car hire firms, such as Hertz and Avis, but have some exciting new partnerships in the pipeline that will significantly increase the number of routes available. While thousands of British motorists are already signed up to the service, we want to grow our network even further.

“With so many new routes on offer, now is the time to invest in our marketing strategy. We want to reach as many UK drivers as possible and encourage them to move cars along these routes, all while enjoying low-cost car hire.”

Since launching in Paris in 2012, DriiveMe has helped move over 200,000 vehicles across Europe and has achieved significant success, with over 1.6 million drivers registered in France, Spain, Portugal and the United Kingdom.

Robyn Ellis, Founder at Wonderer PR, said:

"DriiveMe is a dynamic brand with so much to offer all kinds of motorists, from holidaymakers and house movers to UK explorers and city-to-city commuters. Campaigns that resonate with consumers are where our expertise lies, so we’re excited to be working with DriiveMe to boost its growth trajectory through a creative media relations strategy.

“Over the years, we’ve also worked with several family businesses that have gone on to become multi-million-pound global companies. The fact that DriiveMe was founded by a band of brothers and continues to maintain the strong sense of identity as a family business is an interesting prospect for us.”