On Monday 15th January 2024 independent commercial finance, Bluestone Leasing, launched a new and unique end-to-end finance platform – the Bluestone portal – alongside its most significant rebrand in 27 years – including a new name, website, and branding.
The rebrand, new website https://www.bluestone.app/ and launch of the Bluestone portal was celebrated with a multichannel marketing campaign, updated internal and external signage as well as an internal launch party at the Bluestone head office in Wakefield, West Yorkshire.
When the company was formed in 1996 it had fewer than 10 staff members and primarily arranged asset finance for businesses investing in technology. Today the team of 50 provide a range of bespoke commercial finance solutions for organisations all over the UK.
NEW Bluestone Portal https://portal.bluestone.app/
The Bluestone portal is an end-to-end finance platform for UK businesses and their customers. It enables UK businesses to get finance quotes for themselves or their customers, submit applications, obtain decisions, eSign documentation, and track the progress of those applications through to completion.
It has been designed to make commercial finance and all its potential benefits more accessible and to improve the efficiency of the Bluestone's service for existing customers and partners.
- By interfacing with Companies House and third-party credit scoring data, the Bluestone portal provides instant and accurate finance quotations that reflect the credit score of the applicant.
- Using harvested data and innovative automated technology, the portal then enables the user to submit their finance application to funders, streamlining the underwriting and decision-making process; in some cases, this can deliver instant acceptances.
- Next, the Bluestone portal verifies the customer's identity – as well as the assets and suppliers involved – and conducts anti-money laundering checks.
- Customers can upload, generate, and download all relevant documentation, so they can move from getting a quote to E-signing documents and requesting payment within as little as an hour.
- Finally, a member of Bluestone's compliance team reviews all the details and conduct some final checks before releasing the funds.
Bluestone's CEO, Phillip Bennett, said: "We believe the Bluestone portal provides the most automated application process for commercial clients in the broker-market. The Bluestone portal is an intuitive online platform that enables organisations of every size, in every sector, to access quick, competitive, and affordable finance – wherever they are, whenever they need to."
Bluestone's Managing Director, Vineesh Madaan, said: "This rebrand is the most significant change in our history in that for the first time ever we are not including "Leasing" in our name. This marks a significant step in the business' evolution and believe it will be a defining moment when we look back on it in future years."
About Bluestone: Bluestone is an independent, FCA regulated commercial finance brokerage arranging bespoke finance solutions that bring about stability, growth, and success for thousands of organisations in the private and public sectors all over the UK in a wide range of sectors.
Services include asset finance, cashflow loans, tax loans, vehicle leasing, commercial mortgages, and invoice finance.