How to Get Ahead of Your Competitors in Organic Search Results

Business Inisghts

To gain business exposure, you probably want your website to rank first in search engine results. However, so do all your competitors and competition for the top spot can be fierce.

Reaching the sought-after top spot is no easy challenge. To rank first in popular search engines, you’ll need to put in a lot of hard work and dedication.

There are a few tips that your business can use to help push your site up in the rankings and help you reach that top spot.

Pay Close Attention to Your Website

A website is a necessity for every business. After all, this is usually the first place your consumers will go if they want to find out more information about your company. In order to climb above the search rankings, you’ll want your website to be fast and easy to navigate for your users. Your website will rank higher in the search engine if your site has a higher speed and performance. The main aim is to keep your site visitors engaged for long enough, so they don’t click off your site immediately. This will help you gain more impressions and traffic.

If your website is not accessible from all devices, then you could be hindering your progress to climb through the ranks. Now, more than ever, consumers are using their mobile phones to search for products/services online. Making your website more responsive for visitors is crucial for you to gain traffic to your site and user-friendly websites are currently soaring through the ranks.

Use Targeted Keywords

One of the first things you should determine is what keywords will work best to target your audience. You should work with your team to narrow down your keywords, so you have a better chance at reaching your audience. For instance, using keywords that are too broad can end up being costly for your business. If you are competing for broad keywords against a large company who have a huge budget, then it can be detrimental to your search engine rankings.

In order to narrow down your keywords you should use local elements and specific terms and services to reach your target audience. Try to ask yourself what you think your audience are searching for when they use search engines. This can help you home in on what keywords you should be using.

Buy Quality Backlinks

If a business is to climb up the search engines rankings, they need to be relevant and stay relevant. Custom backlinks are a useful way to boost the relevancy of your business. A backlink is created when another website links back to your site in support of their own content. If you manage to obtain creditable backlinks from an authoritative business, search engines pick up on this and start to believe that you are a trusted site. This can help boost your business high up through the rankings helping you on your journey to reach top spot.

You can boost your backlink profile through a link building agency such as UK Linkology. They work with a number of reputable digital agencies and brands to create tailored content that includes backlinks to your site. Employing the use of a quality backlink service like this can help take the pressure off yourself and your team and you can sit back and watch as your company's website soars through the rankings.

Focus On the Quality of Your Content

Many businesses fall victim to focusing on the quantity of content rather than the quality. Overloading your website with content and overusing your keywords can be detrimental to your search ranking position. You will find that most search engines want to see good quality, well-written articles that are informative and unique.

Think back to the word relevancy. This is what search engines are looking for. If you can prove to them that your site is worthy of being on the first page of results, then you’ll find that you will be given boosts to help get you there. Try to remember that it is quality over quantity.

Make Use Of Social Media

You will need to make a conscious effort to promote your website if you are looking to climb to the first page of search results. Social media is a great way to drive traffic to your site and with more people using it now, more than ever, it is clear to see why it is such a good asset to have. Social media channels are free to use so if your company aren't utilising this then now is the time to start. If you are more active online, then you stand a better chance of gaining a higher reputation in the industry. You want your company's name to be the first one people think about when needing your product/service.

Through your social media channels, you can link back to your website. If these posts get high engagement, then your traffic will increase helping you climb higher in the search engine rankings. You should pay close attention to your social media channels and create engaging content that is likely to encourage your followers to keep supporting your business and spreading the word to others.

Construct A Blog

The power of a blog should not be underestimated. Blogs can drive a huge amount of traffic to your site. You should think carefully about what it is your target audience want to read. Try to identify what problems they may have and write a blog post surrounding these issues and how they can resolve it. Your blog shouldn’t be a string of adverts, promoting your products/services. You should mainly try to focus on your industry in general and write engaging content that can spark your audience's interest.

Each blog you publish is an opportunity to drive more traffic to your site. Each one can be promoted and shared across social media channels. However, it is important to remember the quality over quantity as mentioned previously. You don’t want to bombard your followers with five blogs a day. This may dis-engage them, and you could easily lose their interest.