Every business owner knows how important social media is to their company. Or rather, every business owner who wants to succeed in 2022 certainly does. The days where we could get away with the occasional motivational meme and a reaction gif are gone. These days, social media is the cleanest and most effective way for businesses to connect with their target audience.

If you are launching a new business or looking for a way to drive more traffic to your site, then it is simply not enough to rely on the received wisdom of several years ago. The landscape has changed so much in recent months, businesses are struggling to keep up with tech demands, and we all need to be working harder to educate our staff. If you are looking at creating a bespoke social media training scheme, here are our top tips.

Know Your Target Audience

One of the most important lessons that must be taught is that there is no one size fits all approach for social media. Over the last few years, we have seen more and more new platforms emerging. The question of which platforms are prioritised needs to be a combination of the best fit for your business (for example, your company may not lend itself to a visual platform such as Instagram) and where your audience is. For example, Twitter and Facebook are continuing to skew older.

Find The Right Tools For The Job

If you are creating a bespoke training scheme, you really need to make sure that you have the right tools for the job. There is only so much that you can do by sitting your team down in a boardroom for a powerpoint presentation. A good training scheme actively engages the learner and can be calibrated to hit specific points.

In short, it is a combination of your list of must-haves and the essentials that you didn’t know you needed. If you want to learn more about creating the ideal learning experience platform, consider looking into the imc learning platform. This smart piece of software combines LXP and LMS to help your employees train in the right way. This company has a range of options to help you educate your staff and give your company an essential boost.

Identify Bad Habits

One of the most important things about social media training is helping the learner to unlearn some bad habits. We all have some received wisdom that we have picked up during years of work experience, but if we don’t have these bad ideas dispelled, they will linger. Make sure that you factor in an element of myth-busting into your training scheme, whether it’s about engaging trolls or spamming links.

Run Scenarios

Social media can be one of the best ways to engage with a target audience, but it can also be a catalyst for real trouble. The market is constantly changing and the UK government is looking at new regulations to crack down on fraudulent and misleading advertising. If you want to give your staff the best groundwork for handling a tense or difficult situation, then run through some worst-case scenarios. Ask them how they would handle someone trashing your brand on Twitter or posting a negative review on YouTube. See how they would handle someone demanding an answer relating to a hot-button topic.