When it comes to direct selling, what do you imagine?

Business Insights
06/09/2017


How about work life balance, variety, a good income and more?


They are all key elements we strive for when it comes to our careers and that, according to the Direct Selling Association (DSA), over 400,000 people in the UK all currently enjoy in their roles as a direct seller.


Direct selling is a method of selling products and services to people in their own homes, offices, online or via social media, or other venues that aren’t retail premises.

Whether that means demonstrating the latest gadget to a party of people in the comfort of their own living room or speaking one-on-one about cosmetics, homeware and household appliances, direct selling offers the personal touch to any sale – and there’s no obligation to buy.


Be Your Own Boss

With nearly half a million people enjoying roles in direct selling, it’s easy to see why it is still a popular role and career.

Being a direct seller offers the chance for people to enjoy the fruits of their own labour.

You get to be your own boss and earn what you work for. If you’re working with the right company, there’s no pressure to hit sales targets either – it’s entirely up to you.

If you want to attend family events, manage the school runs and celebrations during usual weekday hours – in direct selling, that’s exactly what you can do.


You get out what you put in.

It’s the perfect system for motivated individuals, those wanting to subsidise their incomes, or for people looking to transform their skillsets into a successful business career.

So, why are there still myths to debunk around direct selling when it’s constantly evolving and is a highly-recognisable career all over the world?

It’s because there’s so much more to direct selling than what people may perceive.

It’s not always somebody knocking on your door selling you products you simply do not need.


It’s an opportunity to get the best possible service out of the product or service being offered to you, one-to-one or with friends and family.

And who are you more likely to trust – friends or people in your network that believe in their products or services – or people that you’ve never met?

With so many scare stories and scams online, it’s no wonder that the appeal of buying from someone you know is still going strong.


How many times have you been to a store and bought a product, only to take it home and be completely dazed and confused by the impossible instruction manual and meaning you just haven’t got what you paid for?

Direct selling is a way of forging relationships with customer – taking them through the whole journey from hearing about the product or service to purchasing and beyond with expert after sales care.


And as a direct seller, it can be a career which increases confidence because you meet a variety of new people every single day.

You also get to travel the breadths of the country and it’s a role that you can call your own.


With the right companies too, you can receive the correct, professional training and support needed to build up your profile, gain promotions (if they are available) and create an incredible business venture for yourself.


It’s a career that is open to anyone, any age – whether you’re a working mum, a graduate looking for extra income, or a manager-in-the-making – all that is required is that you are friendly, a good communicator and have a passion and a drive to succeed. It really is that simple.


And to get you started, here are our top direct selling tips:


1.Be yourself.

You want to provide open and honest customer advice, and to do that you need to let your personality help to sell the product or service.

2.Be knowledgeable about what you are selling.

Your customers will be grateful to receive the best, most in-depth information if you put the work in to research all elements of your product or service. Ask your company about training too so that you are equipped with the knowledge to succeed and are given the detail needed to create a strong portfolio of customers.


3.Get to know your customers.

Don’t just organise an appointment, show the product or service and leave. Spend time with the customer; find out how such a product or service would really benefit their lives so they see it’s something that they cannot live without.


4.Be organised.

You’ll be out and about meeting new people all the time. It’s an exciting and varied role where no two days are the same. So, make sure you keep records, be organised and clear when making appointments and enjoy the flexibility your role provides.


5.Keep in contact.

Develop a system to keep in touch with your clients and provide aftersales care that will help customers feel they are being looked after correctly.


This insight has been created by global direct selling company Vorwerk which recruits Sales Advisers all over the UK selling its range of high-quality household appliances.

For more information, visit: kobold.vorwerk.co.uk/career

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