Content is King: 5 ways to make your content more engaging

Business Insights

It’s the most overused phrase in marketing, but it still stands true: Content is King. Engaging content is having a tangible impact on businesses all over the world. From global powerhouses to one man or woman bands, it affects us all. But how do you make your material more enticing for possible consumers?

SEO Agency Novus Digital shares its top 5 tips to make your content more engaging!


It’s near impossible to be 100% unique and original today. If you have a good idea, chances are there are people out there who’re already talking about it. But guess what? That’s okay.

The idea here is to stand out. Even if you cover a topic that’s been covered exhaustively, add your own unique spin to it! Your content should be made so it has ‘you’ written all over it, it should characterise your personality as a brand. Doing so will earn you a loyal following as people begin to recognise ‘you’ and your brand’s voice.


When you know and understand your audience, you can produce content that’ll drive them to your page. We get so tied up in optimising our content for search engines and for our business that we forget that it has to be audience-centric. Make sure to create content that prioritises your target audience, ensuring that they get valuable and helpful information out of what you’ve got to say.


Having your own unique voice is one thing, but being able to create an interesting train is a valuable skill. Could you use your content to induce thought-provoking scenarios in your reader’s mind by asking questions with no definitive answer, or using abstract examples?

When doing so, ensure that you stay relevant in order to grab the attention of your audience by staying abreast with current events, and using pop culture references. These work like magic with content engagement. Using such a strategy will spark discussions around your content, which is more likely to keep people coming back and engaging time and time again.


Everybody likes a good picture or infographic, and visual elements are integral to a piece of content's success. A collection of good images or infographics placed across your content not only improves overall readability but also improves the aesthetic appeal of your webpage.

Another visual element that’ll work wonders for your engagement is videos, these could be product demonstrations, discussions, ‘How-To’ videos or even interviews. Incorporate videos in your posts, your website, social media platforms and email newsletters. You won’t regret it.


Your content needs to be clicked to be consumed, this is where a catchy headline is crucial to reel your reader in. Your headline is the face of your content as it’s the first thing people see on your website, social media platforms and on search results, meaning you need to craft titles that are clickable and appealing.

But reeling your audience in is simply not enough. If you want to increase the content engagement you’ve got to keep your readers hooked with a good introduction. Research suggests that almost 55% of audiences spend barely 15 seconds on an article. If you can hook your audience right off the bat with engaging an engaging headline and introduction their chance of remaining interested will increase substantially.

The bottom line is that creating engaging content is difficult, especially when faced with heavy competition. But with some effort and time, you’ll be able to figure out what works best for your niche. We recommend that you use a mix of all five strategies mentioned above to keep your posts fresh. With our tips, you have the potential to change the face of your marketing strategy.


Launching in August 2019, Novus Digital is a fast-growing, zero fluff, no-nonsense, results obsessed SEO agency. Run by ateam of SEO and digital marketing professionals, with a broad range of experience and knowledge, Novus Digital provides services including content optimisation, link building, conversion optimisation, and technical SEO.