Want to learn more about how the travel industry could change in 2024? Here are some potential trends to keep in mind

Business Insights

Travel and Tourism Trends Set to Change the Industry in 2024

The travel and tourism industry is constantly evolving, changing year-on-year depending on customer preferences. It is also influenced by advancements in the technological space, which is making travel and exploration easier and more convenient than ever. As we look at the travel and tourism industry in 2024, there are several trends that we expect to reshape the overall vacation experience, from the accessibility of private travel to exciting innovations in the digital space.

In this article, we'll look at some of these potential trends, exploring how they could impact how we travel in 2024.

    1. Enjoy Private Air Travel

While the travel experience as a whole is changing significantly and quickly, travelling via private jet charter is an area of particular interest. Travelling alone or with friends in your own private plane is the epitome of luxury and exclusivity, making the entire experience much more enjoyable. With commercial airliners being seen by many as breeding grounds for germs and being tightly packed with travellers, we think that private air travel will continue to become more of an appealing prospect for working professionals with money to spend. Additionally, more business trips are set to include an element of leisure, so if your team is heading away, you could look to chartering a jet for added flexibility.

    2. Sustainable Travel Will Take Centre Stage

Sustainability is something that has dogged the travel industry since its inception, but with more people travelling than ever before, as well as the real danger that carbon emissions pose to our planet, this is something that has come under the spotlight recently. Many travellers are keen to make changes to how they travel, no matter how small, to help alleviate the problem. From choosing eco-friendly accommodations to flights with lower carbon emissions, there are many ways for people to travel more sustainably, and it should have a visible impact over the next few years.

    3. Personalised AI Travel Experiences

Artificial Intelligence (AI) has become a mainstay in our lives in recent years, ranging from website chatbots to sophisticated analytical tools. For the travel and tourism industry, AI has the potential to create more bespoke experiences for travellers wanting to have their unique needs met. It's expected that AI tools will be able to use previous behaviour and real-time data to make accurate forecasts and offer more personalised recommendations. From activity suggestions based on what you've expressed an interest in online to itineraries based on your arrival time and date, AI has the potential to become the ultimate vacation companion, making the entire process simple and stress-free.

    4. Contactless Technology

Nobody likes exposing themselves to different germs, and when they're germs that your body isn't used to encountering, it can make you very sick, which is the last thing you'd want when you're on vacation. From contactless hotel check-ins to digital room keys using Near Field Communication (NFC) technology, there are many ways for people concerned about their health to have a more enjoyable travel experience. In theory, this should also enhance the overall travel experience, reducing wait times and improving the efficiency of getting to your final destination, which can be slowed down by constant human intervention.

    5. Blockchains for Better Security

Blockchain technology has been around for a while but has largely been contained to the cryptocurrency and trading space. However, in 2024, we think we'll see a much more comprehensive range of applications, from more trustworthy transactions to identity verification in airports. If you're worried about your baggage getting lost during transit, blockchain technology should provide more accountability, reducing the likelihood of it heading to the wrong destination. Blockchain technology works by logging information on an unchangeable ledger, so you can be sure that as long as your baggage is logged in at each stage, which would be required, then you should be able to follow its journey.

    6. Growth of Remote Working

With more people working remotely than ever before, largely due to the pandemic, we would expect to see more people heading abroad to do their nine-to-five in a different location. This trend involves people relocating temporarily to a more desirable area where they'll still be able to work as usual without having to do so from their homes. This change of scenery can be good for morale while also allowing the worker to be in a new location that they can enjoy exploring in the evenings and on the weekend. As long as the destination offers good internet connectivity and a reliable power supply, there's little reason why a digital nomad would not want to head there, especially if the cost of living is lower.

Travelling in 2024

We expect the travel and tourism industry to continue evolving in 2024, which promises to be a transformational year for the industry as a whole. With trends ranging from sustainability initiatives to advancements in technology shaping the way we explore the world, travellers have become more conscious of the impact their travelling can have, encouraging those within the industry to continue pushing what's on offer. As we navigate 2024, these travel trends will be sure to redefine how we experience and engage with the world around us.