AI Global media outlines policies to improve the social responsibility of the business.

Corporate Social Responsibility (CSR) is a strategy in which companies' action to ensure ethical and beneficial influences on society. This corporate governance has a very broad spectrum and is dependent on the individual company as to how they interpretate it. Largely, CSR enforces businesses to act in an economically, socially, and environmentally sustainable manner.

The benefits to create a strong CSR strategy are both good for the business itself and the community in which they are apart of. The strategy encourages a bond between employees and companies by boosting morale and connecting employees to their communities.

AI Global Media are passionate about supporting causes within the local community. Over recent years the company has supported Burton Soup Kitchen with donations of food and cash. AI Global Media has also fundraised for local special needs school Fountains Primary School with a donation from our workforce in which was raised through various activities such as a chilli eating challenge, office games and other donations. As well as this, AI Global Media has continuously supported other national and international causes such as Cancer Research UK, Guide Dogs for the Blind Association, Ukraine Crisis Appeal and Children in Need, amongst others.

AI Global Media are always looking for new ways to support local, national, and even global causes. The company has recently launched an Employer Supported Volunteering (ESV) scheme. This will allow all team members in the business the opportunity to take one day per year to volunteer with a charity or cause of their choosing. Individuals can select causes that are closest to their hearts and this gives them a day to support the cause without having to take leave or plan during their personal time this includes but not limited to:

• Environmental work and conservation projects

• Fundraising for community projects or charities

• Community care work

• The administration of public events

Participation in the ESV Scheme creates mutual benefits for the Company, the local community, and the Company's employees. Some may support the local economy and enable skills and competencies to be developed and enhanced within the community. Skills and practical assistance are rendered to the community at little or no cost to the recipient.

The CSR policy aims to support employees:

• To apply their skills in local communities.

• To develop partnerships in their communities, by fostering sponsorship projects.

• To help raise funds for worthwhile causes in their communities.

Director, Kathryn Hall talks about the impact CSR has on AI Global Media,

"When I look at this from a recruitment and retaining talent point of view, I think our CSR activity will support the business massively. When I was starting out in full time work, the type of businesses I was to work at was very important to me. We share our charitable donations and involvements on our website: www.aiglobalmedialtd.com and our social media channels and hope this supports hiring great talent as individuals can see that we are a responsible business keen to support those in need."

Having launched the scheme this summer, AI Global Media are excited to see what it will encourage its employees to achieve. With fundraising opportunities in the pipeline, the potential for CSR is undoubtedly going to be effective all round. You can follow AI Global Media's path on the ESV Scheme on our social media channels.

Author

Victoria Cotton, Email: v.cotton@aiglobalmedialtd.com