High Peak (Glossop) marketing agency, FIG, has been appointed by SRL Traffic Systems, one of the country’s leading mobile intelligent transport system (ITS) firms, to support its ambitious growth objectives as it builds its presence throughout the UK and Republic of Ireland.

A technology, manufacturing and industrial marketing specialist, FIG began SRL’s campaign in May, with an integrated programme promoting the 150% growth of SRL’s variable message sign (VMS) fleet and its team expansion.

The initial campaign achieved blanket coverage across the traffic management trade press and included social media and email marketing. It will be followed by initiatives to help raise the profile of the Cheshire (Middlewich) firm and build awareness of the diversity of its ITS solutions and services.

FIG was selected as SRL’s retained marketing agency as a result of its strong track-record in the ITS sector. The agency has worked in the ITS industry for over 10 years.

Said SRL’s commercial director, Alison Spooner:

“It’s unusual to find an agency with such expertise in the ITS sector, and this allows FIG a unique understanding of our technology and how best to promote our offer within this extremely competitive market. Its industry contacts are second-to-none.”

Added FIG’s managing director, Helen Duncan:

“In addition to our ITS expertise, over the years the FIG team has built a genuine passion for the sector, and is excited about partnering with SRL to help it achieve its ambitious plans.”

For further details, please visit www.fig.agency or call 01457 857111.