Ex BT Sales Director Joins Regional Business Telecoms Expert to Drive Ambitious Growth


Business telecoms systems experts, Armstrong Bell, has announced the appointment of new Head of Sales, Nick Lake.

With over 30 years’ experience within the telecommunications sector, Nick joins Armstrong Bell following a lengthy career at telecoms giant BT, where he held the position as Sales Director for Corporate Mid-Market.

Responsible for a team that managed over 10,000 BT customers, Nick also led on the integration of the BT and EE sales teams following BT’s acquisition of the mobile telephone provider in 2015, before leaving the business in early 2019.

In joining Armstrong Bell as Head of Sales, Nick will now be responsible for driving the firm’s ambitious growth plans to double its turnover and reach £4 million within the next 3 years. This, reinforcing its position as one of the UK’s leading providers of tailored business telecommunications.

On discussing his move to Armstrong Bell, new Head of Sales, Nick Lake, said:

“Having worked within a large corporate environment for over 30 years, I am excited to join the Armstrong Bell team. When leaving BT, my plan was to enjoy a few years travelling with my Wife, but in meeting Managing Director, William Copley, I quickly became inspired by his ambitious growth plans, together with the admirable customer centric culture that radiates throughout the business.

“With an excellent retention rate, it’s clear that Armstrong Bell works hard to provide tailored telecoms and connectivity solutions to their client base, and I look forward to building on this strong foundation to drive continued and accelerated growth.”

Founded by William Copley in 2001, Armstrong Bell provides business telecoms services to SMEs UK wide, ranging from VoIP, Cloud and Hosted Voice through to Business Mobile, Telephone Systems and Broadband.

Priding itself on its reliability, flexibility and bespoke service offering, the firm boasts a 20-year history in completing voice and data projects to client satisfaction.

William Copley added:

“At Armstrong Bell we work incredibly hard to provide bespoke telecoms solutions that are scalable, reliable and future-proof for all customers.

“When meeting Nick, it was clear that he shares this same passion for delivering client satisfaction whilst driving business growth, and I believe he will make a fundamental difference to the continued success of Armstrong Bell long-term. I am, therefore, delighted to welcome Nick to the team and look forward to working with him over the coming months.”

Headquartered in Bromsgrove, Worcestershire, Armstrong Bell employs a dedicated team of 18 staff members.

For more information, visit: https://www.armstrongbell.co.uk