Leeds based Magento agency, Pinpoint, have built and launched a new eCommerce website for watch retailer, Edifice, in just eight short weeks. Casio, the central holding group for Edifice and G-Shock, appointed Pinpoint as their web development agency to work across the three brands. This first project marks the start of Casio’s relationship with Pinpoint and their digital transformation strategy.

Pinpoint were chosen to work alongside creative agency, The Armoury, to understand design requirements, offer guidance on eCommerce best practice, and build a smooth website experience.

A complex web project, the previous site sat on a bespoke .NET platform with slow and limited functionality. Through best-in-class technology and an agile approach, the Edifice site was migrated to Magento 2 in just eight weeks. The core platform reflects the brand’s offering, futureproofing their digital proposition and providing the freedom to scale as the business grows. Through setup of their new hosting infrastructure and building of custom extensions, Edifice’s staff have been granted easy management processes.

Working collaboratively, Edifice’s front-end design was brought to life, supported by an improved Magento 2 checkout and integrated Yotpo review software. Customers now benefit from innovative functionality, flexible payment options and an enhanced online experience.

Casio testimonial:

“We’ve had an amazing start to our journey with Pinpoint. Our web project had an extremely tight deadline for a new website build, but Pinpoint worked hard to help us achieve objectives while developing our internal knowledge and understanding too. The team are extremely pro-active and were always quick to pick up any feedback, making us feel well supported throughout the whole process. It’s the smoothest web project we’ve experienced which is a huge testament to the whole team.”

- Danny Power, Senior Digital Marketing Manager, Casio

Pinpoint testimonial:

"Both The Armoury and the team at Casio have been a pleasure to work with. We had an extremely short time frame to complete the Edifice Watches website and the Pinpoint project team pulled together to achieve the deadline. We're excited to continue working with the Casio team on further projects towards the end of 2019 and into 2020, helping them to realise their ambitions online."

This project is just the beginning, the partnership is set to extend across all brands within the group with ongoing maintenance for Edifice and a checkout redesign in the pipeline for G-Shock.

About Edifice and Casio

Founded in 1946, Casio manufacture and retail innovative electronic products to assist people in their daily lives. Paving the way for new technologies, Casio is the central group holding for Edifice and G-Shock. Their product portfolio varies widely to include watches, calculators, projectors and digital pianos.

About Pinpoint

Part of the IDHL Group, Pinpoint is an award-winning Magento eCommerce agency with offices in Leeds, London and Manchester. Specialising in end-to-end operational solutions and consultation, coding websites and developing strategies, Pinpoint form partnerships with their clients to drive customer engagement and incremental growth from go-live and beyond.